I recently launched a new podcast with Active International where I serve as the Director of Social and Emerging Media. Called What’s Next this podcast…
Adam Rivietz illustrates the evolution of influencer marketing firm, #paid. Today, #paid uses an algorithm using IBM Watson technology to match brands with 13,000 influencers across 105…
Trained at Toronto’s legendary Second City, Ron was named one of the “Top 10 Creative Canadians” by Marketing Magazine. His work has been recognized by…
Marketing guru Seth Godin once said, “Marketing is no longer about the stuff you make, but about the stories you tell.” As a marketing professional,…
Did Air Canada just take a page out of WestJet’s playbook and try to create it’s own Christmas Miracle campaign? I’ll let you decide.
My latest article for the Catalyst blog is all about how brands are using their packaging in fun and innovative ways. Packaging? Yup. You know, the…
http://catalyst.ca/coca-cola-journey-into-content-marketing/ I have my hands full these days working with some really interesting brands on their digital content. Many times I find inspiration from what…
Just over 3 years ago I was the Toronto Community Manager for Techvibes.com. During that time I was fortunate to interview the (then new) COO…
The latest incarnation of The Art of Marketing hit Toronto earlier this month. Here are some of the highlights (from my notebook): David Usher: Creativity…
I was never a fan of the cocktail party-variety networking scene. I will never be one to dart around a room shoving business cards into…