Tag Archives: catalyst

Year in Review: ITbusiness.ca

I really enjoy contributing to ITbusiness.ca. I have been doing so for a number of years and 2015 was no exception. I wrote 5 pieces this past year.

The first one ended up being the most popular post of all of 2015. Here is a list of the articles. If you have not read them, I encourage you to do so. And even if you have, this is as good a time as any to review them. I hope you enjoy!

Brands and U2 take to Periscope (and Meerkat) to reach fans and customers

Canadian smartphone use on the rise; but apps in decline: Report

What the recent announcements at F8 mean for advertisers

Twitter showcases best in class during Advertising Week Canada

5 Canadians to watch in 2015


Through The Looking Glass: My latest Catalyst article

You probably already knew that Canadians have a lot of apps on their smartphones Guess how many to be exact?


However, did you know that less than one of them (on average) was paid for?

Canadians and their smartphones
Canadians and their smartphones

These are just two insightful facts that my company uncovered as part of it’s research that resulted in a report on how Canadians use their smartphones.

I invite you to read about my insights in how Canadians use their smartphones for banking and to also digest the full report. Happy reading!

My latest on the Catalyst blog: What the Google Acquisition of Nest means

By now you have probably heard that Google has spent billions purchasing Nest. Many people might not have heard about Nest. Nest builds beautiful and smart technologies for the home. Their first product is a thermostat. And their founders are former Apple designers.

I recently wrote an article on the Catalyst blog about what we can expect from this purchase and the growing trend of companies building smart technology products for the consumer market.

google buys nest
Google Buys Nest – image via Mashable

Let me know your thoughts by commenting below. Thanks!

My latest on the Catalyst blog: 5 Content Marketing Trends for 2014

I wrote my last blog post of the year for Catalyst yesterday. This being the end of the year I focused on looking forward to the upcoming year. If you’re in marketing you might find my latest interesting. I’ve enclosed the link after the photo.

content marketing
content marketing


Let me know your thoughts and “predictions” in the comments section. Thanks!


My latest on Catalyst: Coca-Cola and Content Marketing


I have my hands full these days working with some really interesting brands on their digital content. Many times I find inspiration from what I see other brands doing. And many of my friends can tell you how HUGE of a fan I am of what RedBull has been consistently doing to raise the bar when it comes to storytelling.

Recently, another beverage company, Coca-Cola, embarked on their own journey of sorts. They recently launched their new website and I wrote about it on the Catalyst blog.

Coca-Cola Jouney
Coca-Cola Jouney

Let me know what you think in the comments section. Thanks!

My first post on Catalyst

I recently embarked on a new adventure with a really cool company called Catalyst here in Toronto. Catalyst is a successful and award-winning search marketing company. I’m helping to lead their content and social media products. After only 5 weeks, I’ve never been more excited in my professional career. I’m really stoked to see what happens in 2014 and beyond!

I’ve also recently written my first blog post on the topic of Real Time Marketing.

real time marketing
real time marketing

I would love it if you could take a moment to read it and leave your thoughts and comments.

Read Have Advertisers Figured Out Real Time Marketing?