Category Archives: Toronto

Art of Marketing

Marketing guru Seth Godin once said, “Marketing is no longer about the stuff you make, but about the stories you tell.”

As a marketing professional, telling stories that resonate with our audience is key. It’s the Holy Grail really. Yet, as someone who has never been formally educated in marketing I have had to learn on the job. And any success I may have had or will have is directly as a result of the things I’ve learned while doing and the people I’ve learned from directly. Through articles, blog posts, books, coffee meetings and events, these people have inspired me and woken me up to the potential available.

The folks behind The Art Of productions have an amazing pillar event called The Art Of Marketing. I’ve been to a few. And each time I’ve learned something I’ve been able to apply.

That’s why I’m excited to be attending this summer’s edition of The Art Of Marketing. And you can join me too (and SAVE $50-$100 per ticket!!)

It’s as easy at going to the following website: http://info.theartof.com/mt16/social22

The Art Of Marketing

For more information on this summer’s event visit The Art of Marketing website.

Randy Bachman’s Vinyl Tap – Concert

Last night, Thursday April 21 2016, we went to see Randy Bachman in concert at Toronto’s iconic Massey Hall. We attended with heavy hearts as earlier in the day saw the passing of one of the greatest musical artists of our time: Prince.

Bachman and his band played an amazing set which included a dozen #1 hits from his time with The Guess who and Bachman Turner Overdrive. He was also joined onstage by The Sadies and Terra Lightfoot.

randy bachman with terra lightfoot

randy bachman with terra lightfoot

 

randy bachman with the sadies and terra lightfoot

randy bachman with the sadies and terra lightfoot

Bachman ended the first set with The Sadies and Terra Lightfoot with an amazing rendition of Taking Care of Business.

Bachman came out for a second set and ended with an encore he dedicated to Prince. It was an amazing concert capped off with a heartfelt guitar solo to honor Prince.

Historical Scarborough: Thomson Park

Yes. Scarborough is historical. The Thomson Settlement (a precursor of Thomson Park) was the first permanent settlement in Scarborough (then a township). Brothers David and Andrew came here in 1796 via Scotland.

thomson park | scarborough

The first library in Scarborough was first organized on April 7th, 1834. It had 46 original members who paid a five shilling membership fee.

Scarborough Library | Thomson Park

Scarborough Library | Thomson Park

The Thomson memorial in the nearby cemetery which happens to be close to the Scarborough Library:

Thomson Family memorial

 

Welcome! Season 2

Season Two of Welcome! is now in the bag. Welcome! was designed to showcase conversations with members of Toronto’s creative community. They can be musicians, artists, and even entrepreneurs. Essentially, anyone who lives or works in Toronto that is doing interesting things.

This season I’ve had the pleasure of interviewing media personalities, a former boxer who once sparred with Mohammed Ali, entrepreneurs, someone who climbed Kilimanjaro, a convicted murderer as well as the mother of a child who is on Canada’s Do Not Fly List.

I’m really looking forward to Season Three of Welcome! You can expect to hear from people whom you know. And many that you don’t know. However, there is one thing you can expect: The conversations will shed light on the lives, success and failures of these people. I hope you enjoy this ride as much as I will enjoy bringing it to you.

Remember to follow my episodes of Welcome! on Girth Radio. You can also follow me on the Welcome! MixCloud station.

Season Two episodes:

#23 – Khadija Cajee #NoFlyLisyKids

#22 – Segun Akinsanya

#21 – Adam Mintz

#20 – Romana Kassam

#19 – Spider Jones

#18 – Morgan P. Campbell

#17 – Sammy Younan

 

C.W. Jeffreys 1869-1951

I came across this historical building just outside my new office near the intersection of York Mills and Yonge in Toronto. It’s the former residence of one of Canada’s most well-respected artists: C.W. Jeffreys.

CW Jeffreys

Born in Rochester, England, Jefferys arrived in Toronto, Ontario (after living in Philadelphia and Hamilton, Ontario) with his family around 1880. After attending school, he apprenticed with the york, Lithography Company from 1885 to 1890. From 1889 to 1892 he worked for the Toronto Globe as an illustrator and artist. From 1893 to 1901, he worked for the New York Herald. Returning to Toronto, he became a magazine and book illustrator. Along with Ivor Lewis and other artists, Jefferys co-founded the Graphic Arts Club (later named the Canadian Society of Graphic Art), which by the 1940s became the primary artists’ group in Canada. As well, from 1912 to 1939 he taught painting and drawing in the Department of Architecture at the University of Toronto.

During World War I he was commissioned by the Canadian War Records department to paint soldiers training at Camp Petawawa and Niagara. [1]

Jefferys had an intense interest in history and his reputation rests principally on his accurate and meticulous portrayal of early Canadian life. The best known collection of his historical sketches is “The Picture Gallery of Canadian History”.

He was made a member of the Royal Canadian Academy of Arts.[1]

Vita Parcours

Vita Parcours started in Switzerland in the late 1960s. These usually consist of exercise stations along a path or trail.

The first parcourse came into existence when a men’s gymnastics team in the commune of Wollishofen decided a great way to train and get some fresh air at the same time was by heading to a nearby wood and running and jumping over natural obstacles such as tree stumps.

In Toronto, one can be found in the Scarborough park, Cedar Brook Park.

Cedar Brook Park

The idea was well received, and a sponsor was found: the insurance company VITA (now Zurich Financial Services Group) which gave the unique trails their name, Vita Parcours, which they are still known by in Switzerland.

“The insurance company VITA showed an interest from the very beginning to develop a series of trails of this kind and not only for the gym club of Wollishofen,” Josef Bächler, head of the Vita Parcours foundation, told swissinfo.ch.

vita parcours

vita parcours

 

The Vita Parcours in Cedar Brook is in disrepair and really needs some work. However, next time you’re visiting the city’s east end, drop by and run the course. This just might be the type of exercise you need to reach your 2016 health goals.

Canadian International Auto Show #CIAS2016

Earlier this week I visited the annual Canadian International Auto Show (#CIAS2016). It was underwhelming to say the least.

The Tesla display was sparse. There was only three models on display and no one was there to help hype the most important car company in the world today.

Honda as car of the year?! Really?!? Geez. And Mazda winning an award too.

With the price of oil tumbling and more people wanting an environmentally friendly choice I was hoping for more focus on companies such as Tesla and even Uber. But what do I know.

Here are some photos I took. I hope you enjoy.

bmw i3 | cias2016

 

#cias2016

 

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lamborghini | cias2016