Vine seems to be all the rage these days – It is the video equivalent of sharing your life 140 characters at a time. And yes, it’s owned by Twitter.

I consider myself an early adopter so I looked forward to downloading and testing this much-talked about app this past week.  At the moment, Vine is available on the iOS (Apple products) OS.

I’ve also had the opportunity to play with the app previously with Andrew Jenkins.  Andrew was recently a guest of mine on thirdoceanTV.

In short, Vine enables the user to “create and share beautiful, short looping 6 second videos.”

Here are some early thoughts:

From a consumer standpoint, Vine has the characteristics to be sticky like Instagram:
– its easy as pie to use.
– connecting with larger social networks like Facebook and Twitter is seamless. This allows Vine content to be shared even with those who are not on the new platform.
– Vine is not just a video creation and sharing app; It’s a social network. When you create a video it automatically becomes part of all the other Vine videos. And the user can also consume these videos on the Vine platform.

To see some examples, check out some interesting user-generated videos on VineRoulette.

As a partner with thirdocean, I’m also interested in the implications of this new platform on how brands and agencies communicate and create new and interesting content. Geoffrey Colon wrote an interesting piece earlier this morning on Vine and why brands should be testing Vine. Here are his 5 reasons (in short and in my words):

1.) Test and Learn.
2.) We know visuals are more compelling than just text.
3.) Tell stories in 6 second snippets.
4.) Showcase your company and product.
5.) Tell stories of the people and the company they work for.

Obviously these are still early days. I’m sure there will be many case studies coming out over the next few weeks and months on the application of Vine both from a consumer and brand points of view.

A version of this article showed up yesterday on the thirdocean blog.