Tag Archives: andrew jenkins

Welcome! Episode #5: Andrew Jenkins

Published on: June 12, 2015

On this episode #5 of Welcome, I spoke with social media sales professional Andrew Jenkins.

During this episode we chat about:

  • The time Andrew worked with Mickey Rooney and also made a phone sex documentary called Telewhore.
  • The time Andrew worked for a menswear company selling clothes online. e-commerce – 1995
  • How Andrew discovered e-commerce and helped to create online catalogues for retailers in USA.
  • Why Andrew went to Rotman to complete his Executive MBA
  • The time Andrew worked as head of social at RBC
  • Why Andrew spends time teaching at OCAD as well as digital strategy at UofT.

You can visit the episode page on the Welcome! Girth Radio page. Or listen below!

Enjoy!

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Welcome! – Episode #5 – Andrew Jenkins by Welcome! By Karim Kanji on Mixcloud

Vine – the newest social network

Vine seems to be all the rage these days – It is the video equivalent of sharing your life 140 characters at a time. And yes, it’s owned by Twitter.

I consider myself an early adopter so I looked forward to downloading and testing this much-talked about app this past week.  At the moment, Vine is available on the iOS (Apple products) OS.

I’ve also had the opportunity to play with the app previously with Andrew Jenkins.  Andrew was recently a guest of mine on thirdoceanTV.

In short, Vine enables the user to “create and share beautiful, short looping 6 second videos.”

Here are some early thoughts:

From a consumer standpoint, Vine has the characteristics to be sticky like Instagram:
– its easy as pie to use.
– connecting with larger social networks like Facebook and Twitter is seamless. This allows Vine content to be shared even with those who are not on the new platform.
– Vine is not just a video creation and sharing app; It’s a social network. When you create a video it automatically becomes part of all the other Vine videos. And the user can also consume these videos on the Vine platform.

To see some examples, check out some interesting user-generated videos on VineRoulette.

As a partner with thirdocean, I’m also interested in the implications of this new platform on how brands and agencies communicate and create new and interesting content. Geoffrey Colon wrote an interesting piece earlier this morning on Vine and why brands should be testing Vine. Here are his 5 reasons (in short and in my words):

1.) Test and Learn.
2.) We know visuals are more compelling than just text.
3.) Tell stories in 6 second snippets.
4.) Showcase your company and product.
5.) Tell stories of the people and the company they work for.

Obviously these are still early days. I’m sure there will be many case studies coming out over the next few weeks and months on the application of Vine both from a consumer and brand points of view.

A version of this article showed up yesterday on the thirdocean blog.

thirdoceanTV – in conversation with Andrew Jenkins

The following interview with Andrew Jenkins first appeared on the thirdocean website. As many of you now know, thirdocean is a boutique social media and digital communications agency that I am partner with. I also have the privilege of being the host of program called thirdoceanTV.

Andrew Jenkins is an emerging technology strategist with Volterra Consulting. Over the last five years, social media strategy has become an increasingly larger part of the work that he does. His focus goes beyond social media campaigns to the “operationalization” of social media and the ongoing efforts required to turn an organization into a social enterprise.

In this full episode, Andrew chats with me about:

– How he shifted from ICT consulting to social media consulting
– What is a social enterprise and what does it mean to operationalize social media
– Why banks and other financial institutions are interested in social media
– How banks measure Return On Investment (ROI)
– Why Twitter as a utility has become important
– What innovations we can expect in 2013

[youtube http://www.youtube.com/watch?v=FJx_1UrAX-0?rel=0]

Connect with Andrew Jenkins on his website at www.VolterraConsulting.com and on Twitter at @ajenkins.

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