Tag Archives: banking

Simple social media and experiential integration

You don’t have to spend lots of money, sell your first born or mortgage your house to have an integrated campaign.

ING DIRECT Canada’s latest initiative, #ChequeIn, is a testament to that.

Their mobile app allows you to deposit your cheque by taking a picture of it. (The process is secure.)  To support this announcement, ING has (among other things) undertaken an integrated social media and experiential campaign.

Street teams are going across major centres in Canada with a massive vanity cheque to promote the new digital product. As they’re explaining to people the new program they are also letting people know about the $20,000 worth of cash rewards the company id offering to support the campaign.

All someone has to do is take a picture of the cheque and upload it to Instagram and/or Twitter including the #hashtag: #ChequeIn. (Note: Imagine what the recent Lexus/Instagram campaign could have looked like? OK. Off that soapbox.)

social media strategy

This is how a simple, cost-effective and interesting integrated social media campaign should look like: The street team is out promoting the program; those who want to participate further can snap a shot with a chance at winning some of that $20,000; and ING get a HUGE spike in both mentions and exposure.

Bravo Team Orange!

thirdoceanTV – in conversation with Andrew Jenkins

The following interview with Andrew Jenkins first appeared on the thirdocean website. As many of you now know, thirdocean is a boutique social media and digital communications agency that I am partner with. I also have the privilege of being the host of program called thirdoceanTV.

Andrew Jenkins is an emerging technology strategist with Volterra Consulting. Over the last five years, social media strategy has become an increasingly larger part of the work that he does. His focus goes beyond social media campaigns to the “operationalization” of social media and the ongoing efforts required to turn an organization into a social enterprise.

In this full episode, Andrew chats with me about:

– How he shifted from ICT consulting to social media consulting
– What is a social enterprise and what does it mean to operationalize social media
– Why banks and other financial institutions are interested in social media
– How banks measure Return On Investment (ROI)
– Why Twitter as a utility has become important
– What innovations we can expect in 2013

[youtube http://www.youtube.com/watch?v=FJx_1UrAX-0?rel=0]

Connect with Andrew Jenkins on his website at www.VolterraConsulting.com and on Twitter at @ajenkins.

Remember to subscribe to our YouTube channel and stay up to date with our conversations with North America’s leaders in Social Media and Digital Communications. Follow us on Twitter @wearethirdocean, and Like us on Facebook.