Tag Archives: advertising

So I got a new job

Many of you may have already heard. But it’s now official (meaning the company has made an announcement): I have a new job.

I recently left Catalyst/Maxus (part of GroupM) where I was managing the paid social business for Nestle Canada to join iNvolved Media (part of Active International). At iNvolved my title is Director, Social Media Strategy. What this means is that I will be leading the efforts to grow the social media leadership and business for the agency.

I’m really excited about flexing these muscles in my new role.

You can read the official press release here.

Year in Review: ITbusiness.ca

I really enjoy contributing to ITbusiness.ca. I have been doing so for a number of years and 2015 was no exception. I wrote 5 pieces this past year.

The first one ended up being the most popular post of all of 2015. Here is a list of the articles. If you have not read them, I encourage you to do so. And even if you have, this is as good a time as any to review them. I hope you enjoy!

Brands and U2 take to Periscope (and Meerkat) to reach fans and customers

Canadian smartphone use on the rise; but apps in decline: Report

What the recent announcements at F8 mean for advertisers

Twitter showcases best in class during Advertising Week Canada

5 Canadians to watch in 2015

 

thirdoceanTV: Social Wisdom with Laurie Dillon-Schalk

A couple of weeks ago I had the opportunity to “interview” one of Canada’s top digital strategists and planners: Laurie Dillon-Schalk who is currently with DraftFCB’s Toronto office.  To be fair to Laurie, I think I learned more about the social/digital space during our conversation than the amount of awareness we might have generated for her and her work.

So, thank you Laurie for your time and your generosity. If you ever have a moment with her, don’t take her for granted.

The original post of our conversation (including notes) appeared on our social media agency website.

[youtube http://www.youtube.com/watch?v=a7l-SfiAzh0?rel=0&w=640&h=360]