Category Archives: social media

(Update) Toronto’s social media winner: sports team category

(UPDATE – 4/19/2011: I’ve included links to all the web and social sites to the team listed below as well as numbers if applicable.)

Criteria:

Revenues generated as a direct result of social media.  Here’s why this is the most important factor in determining the winner. What do fans want most? A winning team. The best situation would be a championship team. And the factor that determines whether or not a team is of contending status or not is their ability to financially attract and retain talent.  And for the purposes of this blog post, let’s see which Toronto sport’s team has reaped financial benefits.

Wait a sec:

Fan engagement and reach is important too.  In this day and age of instant communication, sports fans demand up to the second updates.  This is why athletes and media are heavy users of tools like Twitter. However, to measure the “return on investment” of social media engagement.

Also, understand that these are just my observations.  I have not interviewed anyone who works for the nominees even though I know them.  The purpose of this blog is to give my viewpoint and to spur some discussion.  I would love to hear your thoughts on who is “winning” the social media game.  On to the nominees!

The nominees:

Toronto Argonauts

Twitter: 4,696 Facebook: 2,727 YouTube: 253,697 upload views

The Argos website has share functions throughout. Furthermore, their Facebook, YouTube and Twitter channels  are well populated with a fairly engaged online community.

Toronto Maple Leafs

LeafSpaceMonika: 8,713 Twitter: 48,642 Facebook: 378,572

Their Leafspace.com fan-focused site drives both fan engagement and revenues via advertising and ticket and merch sales.  The Leafs also have a huge following on both Twitter and Facebook.

Toronto Blue Jays

Social Media Clubhouse, Twitter:  32,210 Facebook: 249,397

A very busy website where the social media properties are hard to find. While we did see the BlackBerry sponsored Tweeting Tuesday’s ad, we had to scroll down to the bottom to see the Twitter and Facebook links. The BlueJays also have a very popular Facebook and Twitter following with a highly engaged audience.

Toronto Raptors

Twitter: 30,697 Facebook: 204,592

Piggy-backing off their Maple Leafs cousins, the Raps have done an amazing job with their Raptorspace fan site as well as with their Twitter and Facebook pages.

The Winner:

This is a hard one.  I’ll be honest tough. Before I even started to write this I had the Blue Jays picked as the winner. Why? They had actually obtained a sponsor as a result of their Tweeting Tuesday’s initiative – BlackBerry. The Blue Jays are improving in how they communicate and engage with their fans via social media. And last year they not only obtained a sponsor for one of their social media properties, their parent company (Rogers) has done a great job by looping in all their media properties. Listen or watch a game and there will be mention of “following” or “friending” the Blue Jays. But…

The Leafs are the perennial favourites here in Toronto. Yet picking them would be too easy and lazy.  However, after some surface research, I have to announce the winner as the Toronto Maple Leafs.

The Leafs have  done an amazing job interacting and engaging with their fans on Facebook and Twitter.  They (as well as the Raptors) have also created a fun and interactive fan site called Leafspace. And when it comes to monetization they have conquered that too. A cursory glance at their website shows corporate ads on their fan areas. And they also held a Facebook competition  which was sponsored by a corporate sponsor.

Congrats Toronto Maple Leafs! And a HUGE thumbs up to the Toronto Blue Jays for doing a kick ass job in a relatively short period of time (and for inspiring this blog post!).

back to basics

I know what you’re thinking:  

Its about time Karim blogs about something other than “5 Questions”.  And you’re right. It is about time.

As many of you know, I’ve recently started a business called thirdocean with the talented Carolyn Van.  And I never realized how busy it is to own and operate a business.  Especially in the ecosystem we play in.  Now, don’t get me wrong. I’m enjoying the energy, drive and passion that it takes to build a business.

Yet something was missing.

You.

Now I know this blog is not the most popular in the world.  And neither is my podcast. But I can promise you this:

I’m getting back to basics: Creating content that is interesting  and creates conversation.

Why?

Because “creating content” is what enabled me to get to the point where I could even fathom starting a business with a partner.

The work that I do is interesting to me. Probably not too important to you though.  But the conversations that we were having on my podcast and blog were interesting to you.

So I’ve decided to dedicate time 2-3 times a week to share with you my thoughts on the marketing industry in today’s social world.

And before the end of the month I’ll be podcasting again.  With the podcast (which is presently undergoing a rebranding and refocus) I’ll be bringing to you some of the most interesting personalities from a variety of industries:  Sports, Music, Fashion and much more!

I’m looking forward to this new “chapter” in my journey and I hope you’ll stay for the ride and even invite a few of your friends to join us.

I already have my next blog idea too! Which Toronto sports team is #winning in the social media game? I’ll release it Monday. I think you’ll be surprised at who the winner is.

5 Questions with Mark Graham of @RIGHTSLEEVE

Mark Graham is the founder of RIGHTSLEEVE.COM, a leading Web-based promotional products company. Utilizing a mix of promotional products, design and technology, RIGHTSLEEVE develops merchandise programs for brand leading corporations across North America. RIGHTSLEEVE was founded in 2000 and has been the recipient of several industry awards. RIGHTSLEEVE was the National winner of the Dell Small Business Excellence Award, presented to businesses that use technology in innovative ways to enhance customer experience and company growth.  

What motivates you to do what you do on a daily basis?

I like to make a positive impact in everything I do. I love being involved in projects where I can change the way things are done for the better. If there is no opportunity for me to make a lasting impact on projects I am working on, I get bored very quickly.

If you had 30 seconds to impart your wisdom on a classroom of soon-to-be graduates, what would you say?

If there is any time to start your own business, it’s now. You are less willing to take risks when you are older and have competing commitments (family, mortgage, the safety net of an existing job).

In your opinion, what has been one of the most important technological developments over the past 12 months?

The continued sophistication of social networks, and the extension of social networking into the enterprise. I think this will have a dramatic effect on how people at work communicate with one another as we just seeing the beginning with services like Yammer and Chatter. Better communication begets more engagement which begets a more enjoyable work environment.

If you had a crystal ball, what would you say will be the most important technological development over the next 12 months?

Data mining and the semantic web. We’ve been talking about web 3.0 for a while now, but it has yet to really take off. I think that companies are getting a lot better at using the data available to help us make better decisions in our lives.

Who is one of Canada’s tech stars and why?

Mike McDerment, CEO of Freshbooks. In 5 years, Mike and his team have created one of the world’s most enduring and beloved applications with over 2,000,000 users. He and his team have made a pretty mundane task (invoicing) easy, fun and social. They have been laser focused on solving one point of pain for their customers and have been enormously successful by staying committed to this goal. There are not many other privately funded Canadian success stories like Freshbooks on the world stage.

Mediazoic: the birth of a new era in music and media

This post was originally posted on XConnectTO.

Another reason to attend April 7th’s FashionConnectTO:

You will probably see Toronto’s “next big thing.” How can we say that? You need to look no further than our last event, MusicConnectTO.

mediazoic

One of the panelists at MusicConnectTO was Greg Nisbet of Mediazoic. Mediazoic is simply a network of internet radio stations. Mediazoic makes the software which allows you and I to create, customize, & dj our own radio station…or stations.

Next Thursday, March 31st, Mediazoic goes live! And we couldn’t be more excited or happy for our friends!
Of course, all of you are invited. Here are the details:

At 9pm, on March 31st, Toronto’s Revival will play host to celebrate Mediazoic’s launch and to host Mediazoic’s own awards show – The Zoics – all live-streamed to the Internet.

Currently broadcasting in private beta, Mediazoic is counting down to midnight (April 1, 2011) when it goes live to the public.

For only $10 at the door, you can be part of this historic evening. The Zoics feature awards for categories like Coolest Hat and Sexiest Guitar, presented by local music scene notables. All bands receiving a Zoic will also be playing live.

And in the spirit of new and social media, Mediazoic has a couple of cool things for everyone to participate in:

  • Have a cool idea for an award category? Let us know by posting on this event’s Wall, and if yours is chosen, you’ll win free admission!
  • Can’t afford the $10 admission price? Enter our VIP Streamer Contest: http://mediazoic.com/vip/

Register for the Mediazoic launch on their Facebook page: http://www.facebook.com/event.php?eid=172752949441589

Enter the VIP Streamer Pass Contest: http://mediazoic.com/vip/

And, of course, don’t forget to check out FashionConnectTO and to register!

MusicConnectTo Wrap Up from XConnectTO on Vimeo.

5 Questions with Monica Goyal

Monica Goyal is a lawyer and engineer. She has a law degree from the University of Toronto and Masters degree from Stanford University. She is also the founder of My Legal Briefcase, a first of its kind web-service designed to assist people with their Small Claims Court process.

What motivates you to do what you do on a daily basis?

My son.  I like to think that my work makes a difference in my son’s life and to others.  Having access to legal assistance is a struggle for many people, and I want to do what I can to help others get the legal information and advice they need.

If you had 30 seconds to impart your wisdom on a classroom of soon-to-be graduates, what would you say?

Follow your passion. Life is too short to not enjoy what you do. And if you hate your job, there will never be enough money to make you like it. I have seen so many people who are not happy because they are in a career that leaves them dissatisfied.  I love what I do, and each new day is an exciting adventure.

In your opinion, what has been one of the most important technological developments over the past 12 months?

The iPad.  Tablet devices have been around for years, and it is interesting how Apple can take something old and make it revolutionary, to the point that the iPad is now the must-have device. CES 2011 was said to be all about the tablet, with a lot of companies launching their own version of the tablet.  Will the iPad really change the way we communicate, socialize, and create and share knowledge?  Will it be just another device we want to have, or will it replace our laptops, or even our cell phones?  I’m excited to find out.

If you had a crystal ball, what would you say will be the most important technological development over the next 12 months?

Social TV.   Internet-based television is a really interesting and important technological development. Google TV, Apple TV, Netflix, Boxee – these devices will do for television what the iPod did for music.  And at the very least they have a better interface than from my cable provider.  I believe we are going to see more social apps and services around TV.  People sharing their shows with their friends.  Or chatting with their friends, while they all watch the same show together.

Who is one of Canada’s tech stars and why?

Michael Geist.  He is an authority in Canada’s legal community on policy issues related to technology.  Looking for someone to call out Rogers on their net neutrality compliance? He will do it.  He is admired not only in Canada but also in the US because he seems to have an equally strong grasp of technology and the law, and is respected by both communities.  That is not an easy achievement.

5 Questions with Dave Hale

Dave Hale is the founder and CEO of the Ottawa based social media agency, Soshal Group. The agency partners with local and national digital, marketing, PR and integrated agencies to deliver social media strategies, community management and channel analysis to their clients. While he works in the social space, Dave is passionate about traditional media and shares his rantings on the connection between old and new marketing and branding practices on Soshal Group’s Soshalize Blog. Connect with Dave on Twitter @DaveCHale.

What motivates you to do what you do on a daily basis?

Passion. It drives me to work harder every day, to learn as much new information as I can, to connect with new people and to succeed.

If you had 30 seconds to impart your wisdom on a classroom of soon-to-be graduates, what would you say?

I wouldn’t need 30 seconds, I’d need ten. “Work Hard.” I feel that the saying “Work smart, not hard” is great if you want to increase your time away from work or your business but, if you truly want to succeed, being smart can only get you so far. Doors don’t just open for you, you need to knock first.

In your opinion, what has been one of the most important technological developments over the past 12 months?

I’m a big fan of the Windows Phone 7 because the smart phone market needed more competition. There are very few industries or verticals where there are only three major players (RIM, Apple, Google) and this can be dangerous for two reasons. Firstly, while there is an arms race to conquer new markets and build out more functionality, these developments are stalled because of consumer demand. With more players comes more marketing dollars, greater market penetration and overall acceptance, which leads to purchase desire and action. Secondly, we’re at the mercy of the big three, just like we are with Canadian mobile carriers (Bell, Rogers, Telus). We need more Wind Mobile‘s entering the space to disrupt the industry a little bit, expose its flaws and stimulate change. Perhaps Microsoft will just be a 4th big player, but the foundation is being laid.

If you had a crystal ball, what would you say will be the most important technological development over the next 12 months?

In the marketing world it will be location. Facebook Places, Foursquare and Gowalla all allow brands and businesses to have a digital store-front, a concept the website has tried to replicate for over a decade. The difference is that I don’t scream to the world that I’ve just entered Amazon.com. Location, and the integration into social, will give brick and mortar businesses a greater ability to compete in the digital space.

Who is one of Canada’s tech stars and why?

Seeing as how metrics and social media analysis would be my next choice for “most important technological development in the next year”, I’m going with Chris Newton, founder and CTO at Radian6. Why? It goes beyond the awesome business he and his team have built and has more to do with something I’m also passionate about. Community. Radian 6 could set up shop anywhere in the world, yet they choose to remain in Fredericton, NB.

5 Questions with Jeremy Campbell of Spidvid

Jeremy is founder and president of Socially Collaborative Media, Inc. a company focused on changing the status quo of the traditional video production industry through Spidvid’s   community and new media platform. He is obsessed with sports, food, and his family. 

What motivates you to do what you do on a daily basis?

I know it’s a bit cliche for an entrepreneur to say, but I want to change the world. In my case innovate the video production world by making it more open, connected, and globally collaborative.

If you had 30 seconds to impart your wisdom on a classroom of soon to be graduates, what would you say?

Do what you love and you will never work a day in your life. Follow your passion and get a job that reflects that passion, or better yet control your own destiny and start your own company. There is usually a fine line between success and failure, people usually give up too early and quit when things get tough, but to push through that resistance is when the big wins happen. Oh, and read all of Seth Godin’s books and his daily blog.

In your opinion, what has been one of the most important technical developments over the past 12 months?

I would have to say the introduction of the iPad, just because it’s creating a whole new product category that will be totally mainstream in less than 5 years from now. Tablets have also killed off the Netbook market in a big way. My answer is also based on me being an Apple fan boy.

If you have a crystal ball, what would you say will be the most important technical development over the next 12 months?

Tough to say, technology is moving so fast that it makes predicting its future so challenging. I would say that millions of people will cancel their cable or satellite TV subscriptions in favor of using a box like Roku or Apple TV to watch their content online, and save lots of money. The “cord cutting” movement is just beginning right now.

Who is one of Canada’s tech stars and why?

It’s been exciting to see new tech stars emerge from across Canada over the last couple years. To say just one is tough, but Jordan Banks is leading Facebook Canada, so with Facebook being the fastest growing tech company in the world I give the honour to this remarkable gentleman.

Happy Birthday edition of 5 Questions starring Adil from My City Lives

Happy Birthday My City Lives!

Tomorrow, February 24 2011, is the official one year birthday for Toronto-based digital start-up, My City Lives.  In honour of this special day we present to you a 5 Questions feature with co-founder Adil Dhalla.  

What motivates you to do what you do on a daily basis?

It’s hard for me to succinctly boil down my answer to a few key things but speaking generally I can say that I feel for My City Lives what a tween feels for Justin Bieber – unyielding love and borderline obsession to the point of hilarity for onlookers.

If you had 30 seconds to impart your wisdom on a classroom of soon-to-be graduates, what would you say?

Take everyone’s thoughts for what they are, thoughts particular to an individual’s own experience. There is certainly a lot to learn from others, accomplished or not, but a big trap one can fall into is learning and then attempting to emulate someone else’s path rather than carving out their own. There is not one right path and rarely are there two paths exactly the same. So if you chose to use someone else’s experiences as your own blueprint, you’ll always be more likely to follow than you will be to lead. And to clarify, it’s not about doing something new or being disruptive, it’s about recognizing that no circumstances are the same and that you alone know what you’re capable of accomplishing. Write your own story.

In your opinion, what has been one of the most important technological developments over the past 12 months?

Thinking in a local context, we’ve got to feel good about the emergence of the Toronto startup/tech community in the last year. When we (My City Lives) launched a year ago at one of Sprouter’s SproutUps, there were maybe 100 people in attendance. Last week’s SproutUp had 600 by comparison. A relatively similar growth has occurred in a number of other key events in the city. A year ago, we had a small handful of local success stories to talk about. Today we have more than I can count and a bevy of upcoming products such as Urb-Ops, Rocketr and Postage App that will only further establish our city and community as a model for how things get done. A year ago, sub communities like LeanCoffeeTO, FatBeer and The Yorkville Media Centre either didn’t exist or did, but no one knew about them.  Today, the excitement around them is palatable. A year ago, co-working and collaborative spaces were something to aspire for, but today we have Camaraderie, a second CSI and now Foundery (among others) that are not only normalizing the concept, but making it stick.

The point is, I can’t pinpoint one thing that’s changed the game locally, but I think we can all agree that the community of game changers in this city is vibrant and growing at an awesome rate. The end game of this is that we can hopefully stop referring to our city as the x of the north (i.e. “Sillicon Valley of the North”) and rather just as “Toronto” with the conviction that our collective efforts stand for something.

If you had a crystal ball, what would you say will be the most important technological development over the next 12 months?

The group-buying phenomena is going to start slowing down as consumers get “dealed” out and businesses learn that the long term ROI isn’t there as previously believed. It might not be the most important development, but whether you play in the local space or have concerns about a bubble and skyrocketing valuations, there will be an interesting ripple effect.

Who is one of Canada’s tech stars and why?

There are so many to choose from so I’m going to give some love to handful of up and comers including our own Community Manager (and my kid sister) Amira Dhalla (@amirad), Amrita Mathur (@amritamathur) who is behind Techkik, Raymond Kao (@raykao) who is  behind Coworking Toronto and Robleh Jama (@robjama) who is behind the Pocket Zoo success story.

social media and the ufc: my favourite things

I’m a fan and user of social media.  But you already knew that.  As a business tool and a communications medium, there has been nothing as transformative since the invention of the printing press.

I’m such a fan that I started a business with someone I “met” on Twitter.

I’m also a HUGE fan of mixed martial arts.  To be honest, I’m a fan of Dana White‘s UFC.  Athletes such as Canada’s Georges St. Pierre amaze me.

This post could be a case study on how UFC has used social media to grow their fan-base, popularity, value and sales.  But I think someone else has done this.

Today, it’s all about “Thank You!”

Earlier today Carolyn Van and I hosted a Social Media Week (Toronto) event called “making waves in the mobile space (#mwmobile)”.  It turned out to be an amazing discussion about the present ecosystem and the future of mobile. Everything from OS’s, hardware and philosophy was discussed.

Everyone loved the event and the comments both online and offline were humbling and exciting at the same time.

Saying thank you just didn’t seem good enough.  So I thought why not integrate my two loves!

So, to say thank you we’re giving away a pair of tickets this week to a cool documentary that just happens to be making its world premiere here in Toronto:

The World Premiere of THE STRIKING TRUTH takes place at 9 P.M. on February 25th, 2011 at The Sony Centre for the Performing Arts.   My favourite MMA athlete, Georges St. Pierre, will be in attendance and will participate in a Q&A session where fans get to talk to him directly.

Here’s how you win:

All week long in Toronto, Social Media Week – Toronto (#smwTO) will be taking place.  To qualify to win you must do the following:

  • Send a tweet on Twitter with ALL the following hashtags: #smwTO #TSTTO.
  • finally, make sure to add @wearethirdocean in the tweet.

Example:  “Social Media and MMA collide with @wearethirdocean! #smwTO #TSTTO”

The winner will be chosen at random THIS Friday and announced via @wearethirdocean.  So go get tweeting!

About the movie…

The Striking Truth follows Georges St-Pierre and David “The Crow” Loiseau over the past four years, starting with UFC 58 USA vs.  Canada where Loiseau was fighting for the championship against Rich Franklin and Georges was the co-main event against BJ Penn. The film juxtaposes their two careers with St. Pierre’s meteoric rise to UFC champion and Loiseau facing personal challenges. The movie charts their respective ups and downs as they follow their paths. The project  includes exclusive, never before seen footage of all that took place behind the scenes and will give an insight into the world of MMA and the characters of GSP and The Crow, previously known by only those closest to them.

5 Questions with Meghan Warby

Meghan Warby is the first community manager working within a provincial   government.  In the province of Ontario‘s Cabinet Office she guides Ministries in their digital communications, online outreach and social media strategies.

Previously, Meghan has been an agency-side communications consultant in government relations, corporate communications and digital strategies, at Hill & Knowlton & Argyle Communications.  A social media enthusiast, Meghan spent the winter of 2008 traveling across the United States to interview ‘pioneers’ in eAdvocacy to gauge the significant changes in communications between the 2004 and 2008 American federal elections. Blogging and tweeting as @withoutayard combines her love of music (nurtured at the Austin Music Foundation) & politics (expressed on two Election Predictor Blogs & as Vice Chair of the Churchill Society for the Advancement of Parliamentary Democracy).

What motivates you to do what you do on a daily basis?

I’ve always been passionate about civic engagement and studied political science, public policy, specifically cultural policy, for years. After working in the non-profit sector, Heritage Canada, and the consulting world, I knew that my work needed to include civic-minded values, technology and communications. Acting as Community Manager for the Province is a great balance of these three areas. As naive as it may sound, I strongly believe that citizens will become far more engaged with government if they have clear, updated, easy-to-access information online.

If you had 30 seconds to impart your wisdom on a classroom of soon-to-be graduates, what would you say?

Be humble, yet shameless. Take the opportunity of being labelled a ‘student’ to interview people you admire for your final dissertation. Glean invaluable information on their career path, habits, inspiration and experience. Make writing (real-life paper-version) thank-you notes part of your weekly routine.

In your opinion, what has been one of the most important technological developments over the past 12 months?

It’s certainly not Quora or Paper.li or any of the other tack-ons to existing systems or sites.  Honestly, I think that the massive political and social chance brought by the media’s use of WikiLeaks over the past year will prove to be the most important.

If you had a crystal ball, what would you say will be the most important technological development over the next 12 months?

Hopefully in the next 12 months we crack the mobile currency ‘nut’ to develop a comprehensive/centralized network that delivers international aid, encourages donors’ to offer micro-loans & tracks behaviour (health, lifestyle, spending, etc.) in developing countries.

Who is one of Canada’s tech stars and why?

Too many to name and the field is growing! Likely the biggest and best tech star of 2011 is plugging away right now in Ryerson’s DMZ lab. If I had to pick one, my Toronto-centric lefty-pinko paradigm would note the creator of Rocket Radar, Adam Schwabe.