back to basics

I know what you’re thinking:  

Its about time Karim blogs about something other than “5 Questions”.  And you’re right. It is about time.

As many of you know, I’ve recently started a business called thirdocean with the talented Carolyn Van.  And I never realized how busy it is to own and operate a business.  Especially in the ecosystem we play in.  Now, don’t get me wrong. I’m enjoying the energy, drive and passion that it takes to build a business.

Yet something was missing.


Now I know this blog is not the most popular in the world.  And neither is my podcast. But I can promise you this:

I’m getting back to basics: Creating content that is interesting  and creates conversation.


Because “creating content” is what enabled me to get to the point where I could even fathom starting a business with a partner.

The work that I do is interesting to me. Probably not too important to you though.  But the conversations that we were having on my podcast and blog were interesting to you.

So I’ve decided to dedicate time 2-3 times a week to share with you my thoughts on the marketing industry in today’s social world.

And before the end of the month I’ll be podcasting again.  With the podcast (which is presently undergoing a rebranding and refocus) I’ll be bringing to you some of the most interesting personalities from a variety of industries:  Sports, Music, Fashion and much more!

I’m looking forward to this new “chapter” in my journey and I hope you’ll stay for the ride and even invite a few of your friends to join us.

I already have my next blog idea too! Which Toronto sports team is #winning in the social media game? I’ll release it Monday. I think you’ll be surprised at who the winner is.