social media and the ufc: my favourite things

I’m a fan and user of social media.  But you already knew that.  As a business tool and a communications medium, there has been nothing as transformative since the invention of the printing press.

I’m such a fan that I started a business with someone I “met” on Twitter.

I’m also a HUGE fan of mixed martial arts.  To be honest, I’m a fan of Dana White‘s UFC.  Athletes such as Canada’s Georges St. Pierre amaze me.

This post could be a case study on how UFC has used social media to grow their fan-base, popularity, value and sales.  But I think someone else has done this.

Today, it’s all about “Thank You!”

Earlier today Carolyn Van and I hosted a Social Media Week (Toronto) event called “making waves in the mobile space (#mwmobile)”.  It turned out to be an amazing discussion about the present ecosystem and the future of mobile. Everything from OS’s, hardware and philosophy was discussed.

Everyone loved the event and the comments both online and offline were humbling and exciting at the same time.

Saying thank you just didn’t seem good enough.  So I thought why not integrate my two loves!

So, to say thank you we’re giving away a pair of tickets this week to a cool documentary that just happens to be making its world premiere here in Toronto:

The World Premiere of THE STRIKING TRUTH takes place at 9 P.M. on February 25th, 2011 at The Sony Centre for the Performing Arts.   My favourite MMA athlete, Georges St. Pierre, will be in attendance and will participate in a Q&A session where fans get to talk to him directly.

Here’s how you win:

All week long in Toronto, Social Media Week – Toronto (#smwTO) will be taking place.  To qualify to win you must do the following:

  • Send a tweet on Twitter with ALL the following hashtags: #smwTO #TSTTO.
  • finally, make sure to add @wearethirdocean in the tweet.

Example:  “Social Media and MMA collide with @wearethirdocean! #smwTO #TSTTO”

The winner will be chosen at random THIS Friday and announced via @wearethirdocean.  So go get tweeting!

About the movie…

The Striking Truth follows Georges St-Pierre and David “The Crow” Loiseau over the past four years, starting with UFC 58 USA vs.  Canada where Loiseau was fighting for the championship against Rich Franklin and Georges was the co-main event against BJ Penn. The film juxtaposes their two careers with St. Pierre’s meteoric rise to UFC champion and Loiseau facing personal challenges. The movie charts their respective ups and downs as they follow their paths. The project  includes exclusive, never before seen footage of all that took place behind the scenes and will give an insight into the world of MMA and the characters of GSP and The Crow, previously known by only those closest to them.