Tag Archives: buffer

What we should learn from Buffer

This past weekend, Buffer suffered an unusual hacking incident that saw many people’s Facebook (and some Twitter) accounts post spam. You can read about the incident (and the updates including the solution) on the Buffer blog here.

There are many security and privacy lessons that can be learned from this incident.

However, the number 1 lesson that I hope every single brand that is active on social media gleans from this is:  Be open, honest and transparent. That’s exactly what Buffer did. And guess what? No one is shitting on them this morning.

buffer hack
buffer hack

The screenshot above shows the top results for a search on “buffer weekend hack”. Most focus on the tactical response from Buffer rather than any security issues.

Throughout the weekend, Buffer updated their social media accounts, blog and even sent out email updates. their goal was to let their community of users know what had happened, what they were doing to resolve the issue and what steps their users could take in the meantime.

buffer response
buffer response

One of the things they were also not afraid of doing was apologizing. They actually said sorry: Which is something everyone needs to do a little bit more of because none of us are perfect.

11 tools to help you get the most out of Twitter

Personally, Twitter has become my favourite social media tool. Although users are limited to 140 characters, we have come up with many ways to use this simple tool: whether it is using hashtags, embedding links to articles, photos or videos, or using the Direct Message feature.

Since it’s inception, many tools have been created to help people and social media agencies get the most out of Twitter. Here are just a few of them and what they do. If you know of others, please feel free to share them in the comments section.

In no particular order:

ReTweetLab – powered by HubSpot this tool is one of the most powerful I’ve come across to date. ReTweetLab takes a look at your last 1000+ tweets and analyzes them from everything to length, RTs, Day of Week, Time of Day and more.

Qlouds – the premier Twitter storage facility not owned by Twitter.

TweetReach – Want to know how viral that last tweet about Kim Kardashian you tweeted was? TweetReach is the tool for you.

HootSuite – I use this tool everyday to do everything from tweeting, RTing, searching for conversations and people on Twitter, and even to schedule tweets. They also provide social media analytics and a robust social media team workflow solution.

Buffer – An interesting tool that (via its free version) allows the user to schedule 4 tweets during the day at optimum times. The data they report back on helps you to understand which content is resonating with your followers.

TwitterCounter – the free version of TwitterCounter can help you track how many followers you’re gaining on a daily, weekly, monthly basis. And  you can also use this tool to compare yourself to Barak Obama or your next door neighbour.

TweetPing – Probably the “coolest” Twitter tool out there. Shows you a real life word wide view of who’s tweeting in real time. Kind of like looking at Twitter from Commander Hadfield’s view from the space station.

TweepsMap – Want to know where your followers are? This tool will report to you the city and country of where your followers reside.

TweetBig – Another Twitter tool that helps you manage your community.

Twitonomy – Twitter analytics tool currently in beta.

Metricly – Dashboard to track and analyze your social media data.

HootSuite vs Buffer

Earlier this month I conducted a non-scientific analysis comparing two social media publication tools: HootSuite and Buffer. To set the stage here are some facts:

  • The social media agency that I am a partner of is a paying HootSuite client.
  • I use HootSuite (not just for business) to publish to a variety of platforms including Twitter, Facebook and LinkedIn.
  • I use HootSuite to publish in real time as well as push out scheduled messages.
  • I have used the free version of Buffer (sparingly) to send out scheduled tweets.

I scheduled 10 identical tweets on both platforms between the dates of Monday, March 4 2013 – Wednesday, March 6 2013.

HootSuite’s schedule engine heavily loaded the tweets on Monday. Buffer scheduled 4 on Monday, 4 on Tuesday and 2 on Wednesday. Here are the results:

  • 4 tweets from HootSuite had no clicks.
  • HootSuite’s analytics (unless I’m missing something) didn’t share how many RTs or mentions the tweets received.
  • The 10 tweets sent through HootSuite’s scheduled feature received a total of 33 clicks; the highest tweet received 14 clicks and was about Toronto’s Community Managers.
  • Every tweet sent through Buffer received at least 1 click.
  • The average tweet sent through Buffer received 6.5 clicks.
  • The most popular tweets each received 12 clicks (Toronto’s Community Managers, Co-working Spaces in Toronto, and an interview with Gregg Tilston of Flight Centre).
  • The Co-working tweet also received 1 RT and 1 mention.
  • In total, the tweets sent through Buffer received 2 RTs, 1 mention and 65 clicks


Use Buffer to send out more than 4 scheduled tweets at once. The platform will ensure they are spread out evenly. What will I do? I will continue to use HootSuite. Scheduling has benefits (as seen above) but I also place a high level of importance on engagement, monitoring, moderating and searching for conversations and topics. These are things that provide me with personal and business value.