podcasting for real estate – post 5 of 31

marketing in a social age is devoting 31 posts this month to social and digital media and the real estate industry.

By now you may be thinking to yourself, “I don’t think I can do this blogging or social media thing.”  Maybe it’s because you can’t figure out how to get your thoughts into the written word format.  Don’t be so hard on yourself.  It takes time.  I know. It’s taken me a long time and I don’t think I’ve arrived at all.

Maybe you like to talk though!  That’s where this post’s idea comes from.  If you like to talk, then podcasting may be for you.

Why Podcast:

Let’s first discuss what podcasting is.  Here’s a great video from friend Lee Lefever of Common Craft:


Do you see value in telling your story to an audience you may not have had access to?  That’s what marketing is all about.  Reaching new potential markets.

When you do start podcasting remember to share value.  Similar to your monthly newsletter it’s not always about the last listing you sold or the new property for sale. Talk about how to take care of your home, tips on saving for a down-payment and even your grandmother’s excellent pie recipe.

How to Podcast:

Here’s where it gets a little tricky.  I host a podcast called Social Media Show which is hosted by Perpetual Radio Networks (PRN).  If you were to stop me on the street and ask me “How does somebody start podcasting?” I may not be able to provide you with a proper answer.  However, if you asked me “How did you start podcasting?” then I can answer!

How I got started in podcasting:

I knew I wanted another outlet for my thoughts.  And I knew I wanted another outlet to tell the stories of people I was running into in my life.  Finally, I knew that my interest was mainly in social media.  So I did the only thing I knew how to do.  I tweeted:

I want to start a podcast. Can anyone help me?

Guess what happened?  I received a tweet back from PRN saying they were looking for someone to host a new show on their network.

Happy podcasting!

Tell us about your podcast or if you want to start and don’t know where to go leave a comment below.  Someone here may be able to help you.