As Netflix Rises, HBO and Showtime Subscribers Shrink as Percentage of U.S. Households
A new study suggests that a growing number of consumers are opting to pay for standalone Internet video services – such as Netflix – instead of subscribing to HBO or Showtime.
NBCUniversal To Stream Video On Facebook To Promote Olympics
Now that NBCUniversal is devoting more than 1000 hours to digital coverage of the coming Sochi Olympics, it makes sense that the company will partner with a social-media giant to draw viewers to its efforts.
The Problem With LinkedIn
LinkedIn is a very valuable tool for professionals and companies alike. For example, many people have used the recommendations feature to help them increase their employment and career goals and aspirations. Many companies have used LinkedIn’s vast source of data to search for new talent.
When people have a problem with LinkedIn, most of the time (although the platform is far from perfect), it’s because of the way individual people use it.
Take the following as a case in point:
I don’t mind connecting with people I know on LinkedIn. I also don’t mind connecting with people I don’t yet know but who might work in the same office as me. However, this one made me laugh hard:
I am a person he trusts yet he doesn’t know me. So why the heck should I connect!? Should I connect?
Your Best Shot 2013: This must be love
Best of 2013 as seen on Flickr.
Tweet-a-coffee: Canadians can now buy coffee for friends over Twitter
Music streaming service Songza expands further in Canada
Music streaming service Songza expands further in Canada and hires music historian and long time Toronto radio personality, Alan Cross.
PHOTOS: #IceStormTO
Here were some photos I took from around the house and neighbourhood during this past holiday’s ice storm. They called it #icestormTO.
Twitter Marketing: Social Media Marketing Certificate
Later this month (next week in fact) I will be leading a class at George Brown as part of their Continuing Education program. As part of the Social Media Marketing Certificate I will be teaching the Twitter Marketing course.
To say that I am excited would be an understatement. I’m pumped. And not so much about having the opportunity to teach. But the opportunity to share and learn.
Social media continues to change. Both from a tools/platform perspective and a best practises perspective. This will give me and my students the opportunity to learn the latest trends and practises around using Twitter for marketing.
The best part of the course will be our guest speakers. Being situated here in Toronto gives us the opportunity to learn from some interesting people working at cutting edge brands. Twitter Canada also has their offices here (yes, I’m trying to get someone from there to come speak to the class).
Here is who is booked so far:
Trevor Dean from Level 9 Digital Strategies Inc.; Ira Kates from Catalyst; W. Ryan Dodge from Royal Ontario Museum; and Jaime Stein from ING Direct Canada. I’m also hoping to bring in two additional speakers.
So, if you’re interested in earning your Social Media Marketing Certificate and/or want to make sure you’re utilizing the latest Twitter marketing techniques, then this is the class for you:
Acquire the strategic approaches and practical skills needed to engage with a target demographic using Twitter. Evaluate Twitter’s effectiveness as a marketing tool using case studies and assigned readings. Learn to plan, develop and maintain a Twitter presence for your brand, organization or business that delivers real business value.
See you next week!
2013 in review (from WordPress.com)
The WordPress.com stats helper monkeys prepared a 2013 annual report for this blog.
Here’s an excerpt:
The concert hall at the Sydney Opera House holds 2,700 people. This blog was viewed about 11,000 times in 2013. If it were a concert at Sydney Opera House, it would take about 4 sold-out performances for that many people to see it.