Now that NBCUniversal is devoting more than 1000 hours to digital coverage of the coming Sochi Olympics, it makes sense that the company will partner with a social-media giant to draw viewers to its efforts.
Now that NBCUniversal is devoting more than 1000 hours to digital coverage of the coming Sochi Olympics, it makes sense that the company will partner with a social-media giant to draw viewers to its efforts.