5 Questions with Mitch Joel

Marketing Magazine dubbed him the “Rock Star of Digital Marketing” and called him, “one of North America’s leading digital visionaries.” In 2006 he was named one of the most influential authorities on Blog Marketing in the world. In 2008, Mitch was named Canada’s Most Influential Male in Social Media, one of the top 100 online marketers in the world, and was awarded the highly prestigious Canada’s Top 40 Under 40. Most recently, Mitch was named one of iMedia’s 25 Internet Marketing Leaders and Innovators in the world.

Joel is frequently called upon to be a subject matter expert for Huffington Post, BusinessWeek, Fast Company, Marketing Magazine, Profit, Strategy, Money, The Globe & Mail and many other media outlets. His newspaper business column, New Business – Six Pixels of Separation, runs bi-monthly in both The Montreal Gazette and Vancouver Sun. His first book, Six Pixels of Separation (published by Grand Central Publishing – Hachette Book Group), named after his successful Blog and Podcast is a business and marketing bestseller.

You can hear him speak tomorrow in Toronto at the Science and Art of Social Business conference.

What motivates you to do what you do on a daily basis?

A love and a passion for marketing, communications and new media. While others watch dance competitions on TV, I love to read the Blogs, tweet the tweets and fumble around on Facebook. Some call it work… I call it love. I also wake up every morning and I’m thrilled that I’m back

If you had 30 seconds to impart your wisdom on a classroom of soon-to-be graduates, what would you say?

I would tell them to read this:


In your opinion, what has been one of the most important technological developments over the past 12 months?

The growth of tablets and iPad in particular. Now, we just need the usability and new marketing excitement to catch up!

If you had a crystal ball, what would you say will be the most important technological development over the next 12 months?

The continued growth of touch and I’m hopeful we move toward complete connectivity (a hybrid of wi-fi and an even faster LTE network).

Who is one of Canada’s tech stars and why?

I think the folks at Radian6 deserve a big standing ovation.