Book Report: The Marrow Thieves

the marrow thieves

I just finished reading Cherie Dimaline’s book, The Marrow Thieves.  It’s kinda sad that it was voted out on Day Three of Canada Reads.

The Marrow Thieves is a story about a world in which Indigenous peoples are being hunted and harvested for their marrow. Why, because, the rest of world have lost the ability to dream. The book follows Frenchie as he travels north and meets with various other runners.

The Marrow Thieves reminds us of how the European settlers abused the Indigenous people upon contact. I was reminded of the horrors of the residential school system and the “sixties scoop” while reading this book.

This book is must reading for anyone wanting to better understand the continuing Indigenous experience.

Book Review: Hatching Twitter

Back in 2010 in the initial iteration of this blog I did a short book review of Accidental Billionaires which was the book that inspired the movie, Social Network which were both inspired by Facebook.

hatching twitter
hatching twitter

Hatching Twitter is the story about how 4 friends came up with the idea for the 140-character “status” updater/social networking site/global phenomenon, who then became co-founders and then became sworn enemies.

Ev told Jack he had to “chill out” with the deluge of media he was doing. “It’s bad for the company,” Ev said. “It’s sending the wrong message.” Biz sat between them, watching like a spectator at a tennis match.
“But I invented Twitter,” Jack said.
“No, you didn’t invent Twitter,” Ev replied. “I didn’t invent Twitter either. Neither did Biz. People don’t invent things on the Internet. They simply expand on an idea that already exists.”

Like Accidental Billionaires (which is a better book than movie) Hatching Twitter (which has just been optioned as a TV series) is about friendship, betrayal, success, business, love, hatred, loyalty, and almost any other emotion you can think of.

Although media and recent history tells a different story, I would like to thank Ev, Jack, Biz and Noah for creating a tool that has changed and continues to change the way people communicate and brands market.

Twitter has become the place where everyone from private citizens, brands and celebrities continue to compete for the attention and adoration of their friends, family members, consumers and marketers. Reading about how this successful company was hatched is a must for everyone. Especially if you’re an avid fan and user like myself.

Think Like Zuck: Five Business Secrets of Facebook’s CEO Mark Zuckerberg

The following is a guest post by Ekaterina Walter:

With over one billion users, Facebook has become the world’s largest social networking site. Its story is incredible: from its foundation only eight years ago it has changed the way people communicate, connect and share information. Facebook has become part of our daily lives and routines. How has Mark Zuckerberg created such a successful company and become one of the great business leaders of our time, and what can we learn from him?

1. Passion

“Find that thing you are super passionate about.”

– Mark Zuckerberg

Successful entrepreneurs come from all walks of life and from all personality types. But one thing they all share is passion. Passion is what drives you to keep trying despite all the setbacks you encounter and to turn failure into a learning experience. Mark Zuckerberg’s passion is using technology to bring people together; Steve Jobs’ passion was to build revolutionary products; Richard Branson’s passion is to build companies he is proud of; Oprah Winfrey’s passion is communication. Passion is essential for success, no matter what type of business you create.

2. Purpose

“People don’t buy WHAT you do, they buy WHY you do it.”

– Simon Sinek, Start with Why

Long-term customer loyalty comes from your company’s purpose. Having a purpose drives the choices a company makes, from the people it hires, the way it markets a product, the materials it uses, as well as the products it makes. Apple’s products are not the cheapest on the market, but they have inspired great customer loyalty because Apple’s purpose – to create stylish, intuitive products that change the way we use technology – is so clear in everything they do. Ben & Jerry’s have a similarly clear purpose: to create ethical, imaginatively-flavored ice cream, and fans eagerly await their next product idea. Facebook’s purpose to connect people in the simplest way possible has driven their most popular design innovations and turned social networking into a daily habit for hundreds of millions of people.

3. People

The most innovative companies allow their employees the freedom to develop their interests and to take risks. Facebook have an interview process that only selects new employees who are the right fit for the company’s culture. Once they are in, they take part in intensive training that teaches them the ‘hacker way’ of fast, creative coding that Zuckerberg prizes. Companies like Facebook, Apple and Zappos have created a culture that empowers courage of conviction, freedom of speech, and action. This comes from strong leadership that leads by example.

Herb Kelleher, the visionary behind Southwest Airlines, puts it this way: “Employees come first and if employees are treated right, they treat the outside world right, the outside world uses the company’s product again, and that makes the shareholders happy. That really is the way that it works and it’s not a conundrum at all.”

4. Product

Mark Zuckerberg has created a product that fulfills his passion for connecting people, one that is changing the way communities communicate. Successful entrepreneurs build their product on three principles: their passion, the purpose of the company, and the right people and partnerships. The fact that Zuckerberg walked away from lucrative offers to buy his company early on shows that he believed in his long-term vision for his product, a vision that has driven many of the changes to Facebook over the years and kept it relevant to the needs of its users. As Zuckerberg continues to say to his critics and stakeholders, “I’m here to build something for the long term. Anything else is a distraction.”

5. Partnerships

Partnerships that work are based on clear expectations, shared values, mutual trust, a fair exchange of value, complementary strengths, commitment, and mutual respect. This can be seen in the partnership of Mark Zuckerberg and his COO, Sheryl Sandberg, who has been key to Facebook’s prosperity.

Strong partnerships have been the foundation for many successful companies, from Ben & Jerry to the Warner Brothers, Hewlett and Packard, Sears and Roebuck, McGraw and Hill, or the team behind CollegeHumor. Partnerships could be based on two or more founders, or else finding the right suppliers, distributors, or investors.

Mark Zuckerberg has challenged the traditional blueprint for successful business leadership, and become the 29th richest person in the world with his company. As the way we use the internet around the world continues to change, Facebook will continue to be at the forefront of social media technology, ensuring Zuckerberg’s success into the future.

About the author:

Ekaterina Walter is a social media strategist and innovator at Intel. She is an author of the Wall Street Journal bestseller “Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg”. A recognized business and marketing thought leader, she is a sought-after speaker and a regular contributor to leading-edge print and online publications. She has been featured in a number of prestigious publications and in 2012 was named among 25 Women Who Rock Social Media. She sits on a Board of Directors of Word of Mouth Marketing Association (WOMMA) and is an active member of the Thunderbird Global Council at Thunderbird School of Global Management.

Twitter: @Ekaterina

Blog: www.ekaterinawalter.com