Walk Off The Earth at ING Cafe Toronto

Social media innovator, in the Canadian banking sector, ING Direct Canada today officially launched their newest campaign aimed at helping Canadians save their money.

Finding its home on YouTube, the campaign also features Canadian indie stars, Walk Off The Earth.

Earlier this evening, Walk Off The Earth visited the ING Direct Cafe at 221 Yonge St in Toronto to unveil their latest video (sponsored by ING Direct) which is a version of Madonna’s Material Girl. They also stayed to answer a few questions and take some photos.

I took a moment to record some of the event. Here is the unedited version of that recording:

[youtube http://www.youtube.com/watch?v=PPDoGSTwtac?rel=0&w=640&h=360]