Last night I experienced the potential and real power of social media. Throughout the world people gathered in their communities to socialize with a conscience. The charity of choice was charity : water.
[youtube=http://www.youtube.com/watch?v=8TGkFYZKXCk&hl=en&fs=1]
How did these people mobilize? Twitter. Yeah, that cool, nerdy, yet powerful tool your brother uses and your PR manager spends hours on.
I’m not going to spend time here explaining the how and why this event worked all over the world because many people who know better than me already have. So I’ll point you to them: