As The Verge (and others) reported earlier this month, Facebook and Twitter will be battling it out during Brazil’s World Cup in the hopes of dominating second screen World Cup social media participation. (Man, that was a mouthful!)
I am a huge user and evangelist of Twitter so I was surprised I hadn’t seen anything. Until now. (I’m also a huge user of HootSuite)
Here’s a screenshot tour of the World Cup Twitter experience:
When you login to Twitter and click on the home tab on the top left you will be directed to your timeline. On the left you will notice the right navigation is World Cup themed.
This is what it looks like. The upcoming games are shown as is the ability to actually customize your Twitter World Cup experience based on your favourite team.
By clicking on the first game we get a Brazil vs Croatia themed Twitter page. Everything from scoreboard, photos, videos, tweets and even team players’ accounts are displayed.
What is you actually want to choose your side and get more personalization? Click on through to the other side! (The Doors would have loved Twitter, eh?)
Click a flag to choose your team! Who are you supporting?