Content marketing has been in the news recently. Well, at least the type of news I tend to consume. I work in the digital content space so I hear and read about people bemoaning the death of content marketing just as much as pundits applaud the benefits of content marketing.
Earlier this week I wrote a piece on content marketing on the Catalyst website. It is in direct response to a piece written by Mark W. Schaefer. I hope you enjoy it.