getting ready for Africa

A few weeks ago, I started exercising.  I need to get in shape.  It’s a health decision as much as it is a “beach” decision.  Not only do I want to be healthy, but I also want to look good.

It turns out I need professional help.  So I sought out my friend Emil.  Emil has recently moved to Toronto from New York City.  No, he’s not crazy.  He did it for a girl.  Emil is the founder of as well as Fit 4 Life Kids.  We met in a park in the Yonge and Eglinton area.  And he put me through a workout.

It’s so simple really.  Anyone can do it.  Here’s the video footage:



What does exercising and being healthy have do to with marketing and social media?  Nothing and everything.  Nothing in that obviously there is no direct relation.  However, in this industry, the hours worked and the time spent in front of a computer screen can be long.  Not to mention all the events (social and professional) we get invited to that end late at night and then we have to get up early in the morning.  This does not make for a healthy lifestyle.  And I figure if I’m going to succeed in this industry, I want to enjoy the fruits (and wages) of my labour.  So, if you find yourself working in the digital industry, at whatever level, I suggest a workout schedule.  You may even want to give someone like Emil a shout (I’ve left his email address below).

You can follow my journey to lower blood pressure, 165 pounds (I’m presently 175), and more energy by visiting or visit my YouTube channel and search for the health videos.

If you want to get in touch with Emil you can email him at