Sports & Social Media with Anthony Zanfini

Over at thirdocean.com is the original version of the following post.

I have known Anthony Zanfini since 2010 when he was a guest on a panel I hosted as part of the short-lived but very successful Social Media Show (SMS). We finally got back together again after more than 2 years. And this time, he came into the thirdoceanTV studios.

Anthony has had the opportunity to work with top Canadian brands in online travel (Expedia.ca), confectionary (TicTac), women’s magazines (Canadian Living), insurance (Intact Insurance) and sports/apparel (Nike).

In this episode we chat with Anthony about:
– What him and his team at Ambit are doing with Nike Hockey in Canada.
– The role of social media in leagues such as the Canadian Football League (CFL) and the Ultimate Fighting Championship (UFC).
– How teams such as the Toronto Blue Jays are using social media though campaign such as Tweeting Tuesdays.
– What trends to look out for in 2013.

[youtube http://www.youtube.com/watch?v=Jmgx620vQGc?rel=0&w=560&h=315]

Connect with Anthony on Twitter at @AnthonyZanfini.

You can connect with me on Twitter at @karimkanji.

You can also connect with thirdocean online at thirdocean.com and on Twitter at @wearethirdocean.

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