LTD, or Leadership Team Development is a training and mentorship team that equips and empowers the entrepreneur through a business system of duplication and more importantly, includes education and mentoring from leaders in the industry. This weekend, they are holding a conference and recognition event in Greensboro, North Carolina.

Want to follow a few LTD independent business owners this weekend?

Then check out the #Summit09 twitter feed.

Have a great weekend folks!

Last night I had the opportunity to study the Jonas Brothers with 56,000 raving fans at the Rogers Centre in Toronto. That’s right. Study them. Contrary to popular belief, I am not a fan of their music. Although, I must confess, they did put on one heck of a show on Sunday night.

Which brings me to the focus of this post. There were more people there than the last concert I went to at the Rogers Centre: Coldplay. Granted, at least 15% in attendance last night were parents or older siblings chaperoning the young ones. But I digress.

What I witnessed Sunday night was astounding. A band that held the audience in the palm of their hands for almost 2 hours. A band that provoked screams of delight from every word they sang or spoke. A band that prompted many fans to pay upwards of $400 for a floor seat, gift bag and a special meet and greet and sound check 5 hours before the brothers took stage.

What made this concert a sell-out? Why are the Jonas Brothers a success?

Here are FIVE things I took away from the concert:

1. Be emotional. During the show, one of the brothers (the one who plays guitar, piano and drums) spoke about his diabetes diagnosis and how he was determined never to let that stop him from pursuing his dream. I mean, the guy is younger than 30 and he spoke about how us “kids” should never quit. Pursue your dream. Well, his audience ate it up. And it’s a good message too. What emotions does your audience have? Are they excited for you? Or do they want to pull their hair out after you’ve spoken to them?
2. Know your audience. The brother’s know who their audience is. It’s not people who like Coldplay or U2 or even Neil Young. It’s not the Y generation. And because they know their audience they play to them. They put out movies and TV shows to sell to their demographic – girls under 15. Who is your audience? Do you know or are you just throwing mud against the wall to see what sticks?
3. Thank those who pay. I doubt any 14 year old girl or boy has $400 to shell out for a concert. But their parents do. And so the Jonas Brothers thanked the parents by playing a Neil Diamond song and thanking the parents for bringing their kids. Don’t forget to thank those who help pay your bills. You may even want to sing them a song.
4. Invite others to participate. Please don’t ask me to name the groups or why don’t I remember the names of the other performers because I don’t know. What I do know, however, is that the Jonas Brothers had 3 opening acts. Another boy band and a couple of other girl fronted groups. During the main set though, various members of these groups played with the Jonas Brothers. And it seemed to raise the decibel level of the stadium to even greater heights. Wow. In business, I think it’s very important to encourage clients, partners and other stake holders to participate. It can be as simple as asking your clients their opinion of your work.
5. Dream. This is important. The Rogers Centre call fit 50,000+ people in it. And the boy band of the moment filled it. I wonder if the Blue Jays heard about this…

These are 5 take aways that I know every business, organization, institution, family and club can use to help them “rock their audience.” What are you doing to “rock” yours?

I’ve had a chance to attend three weddings so far this summer. My wife and I have another one to attend later this year.

There is something about getting married that is inspirational.

My last friends to get married, A and H, come from a background where people don’t usually get married. They come from the “bad side” of town. They come from a generation where getting married means the guy must have gotten the girl in trouble with an unplanned kid on the way.

So, to defy the odds and get married because of love and commitment is something to raise a glass to.

Which is what I did when I offered the bride and groom a toast.

May all of the newlyweds this year live a life of prosperity, love, laughter and fun…together.

I just finished the book FREE by Chris Anderson of Wired. I also attended* the Coldplay concert in Toronto Thursday night.

It should come to no surprise to anyone who has read Chris’ s latest book that FREE and the Coldplay concert are related. If you are under 30 years old you have probably participated in a decade old “shift” of the music recording industry (not just a shift in the music industry).

Quick Analysis:

As a result of consumers downloading and sharing their music digitally, recording studios have seen a steady, if not rapid, decline in their sales. As a result, bands and musicians have sought out varying ways of 1.) recouping “lost” revenues, and 2.) selling to their fans (who became such through digital file-sharing).

Now we have bands such as Coldplay marching through 18+ months of touring. In fact, Thursday night’s concert was their third in Toronto since the release of their latest album (They last visited exactly one year ago). But what does this have to do with free and FREE? Was their concert free? No.

After the concert, each attendee was given a free cd (titled: Left Right Left Right Left) with 9 selected songs from the Coldplay library. Don’t worry. If you didn’t attend you can still download the album from their website. Free of course.

FREE, the boook:

Which brings me to the book, FREE. To understand more of the reasonings and thought process of Coldplay’s free music give away, I suggest you read (you’ll have to buy or borrow it) or listen (FREE is free on iTunes) to FREE. More than understanding digital downloading in the music industry, the book is a great study on the future of business. Can you imagine making money by giving away your product(s) for free? Do you understand why Google is the world’s largest company and you’ve never purchased anything from them?

FREE will open your eyes to the possibilities that exist from giving it all away.

Have you read FREE? What are your thoughts? Have you read any interesting books on business? What do you recommend?

Karim Kanji asked me to write a blog post about, well in his words via twitter “I was thinking abt various places u’ve worked (cities) & the great things abt them for u?” for his blog. It’s a topic I’ve thought about, I wrote a bit of a critical post about Monocle magazine’s top 25 places to live a couple of weeks ago. So this blog post appears on both Karim’s site and my own blog.

A little bit about me, for those who don’t know me or haven’t come across my blog before, I’ve been living/working in Switzerland for the last year, before that I spent about 8 years in the UK, working in London. I’m Canadian by birth, but haven’t lived there for almost 10 years. I’ve worked for big brands, small brands, the public sector, start ups, and now I’ve been working for Yahoo! for the last few years.

Ok, so here’s my theory on choosing a place to live where you’ll be happy. I believe there are five major categories to picking a place for work/life. In no particular order these include; professional, social/cultural, personal, financial and functional. All of these have different levels and at different times in your life may take differing heights of importance.

“Professional” is the job you’re in and the ability to find jobs that you’ll love. I came to Switzerland because I enjoyed the job I was in and wanted to stay in it. I went to London because the Brits were more willing to hire a web developer with a Kinesiology degree then the Canadians were.

“Social” is the people and the activities that you can participate in. You might enjoy the British Pub culture, or the outdoors life, swimming, hiking, skiing or snowboarding etc, or you might enjoy a place with culture, many museums (easy to access) or the opera or other social/cultural events or happenings. This criterion can also include the places nearby, being able to travel, explore and have adventure at your doorstep.

“Personal” is about your personal status and life, if you’re young and single, being in a place where you might meet someone is pretty important, when you’re older with children being in a place near your family might be more important.

“Financial” is about how much you can earn and how far your money will go. You could live in a place where you’re earning a lot, or you could be in a place where it doesn’t matter if you earn a lot because living there is not very expensive.

“Functional” it might be important for you to be able to drive everywhere, or to not have to drive anywhere. It might important for you to find a takeaway Chinese meal or a pizza. Or it might not.

Knowing how important the different criteria are to you and how well a place meets the criteria that are most important to you is a good way to figuring out whether or not you’ll be happy working and living in a place. Switzerland wasn’t our choice, but it met some of our criteria and we’re glad we took the chance. So as important as it is to set criteria and know how a place measures up, being open to new experiences and allowing your self to give new places a shot is pretty important too.