To many Toronto sports fans the name Richard Peddie is a familiar one. He was the President and CEO, for almost a decade and a half, of Maple Leafs Sports and Entertainment.
Today Richard Peddie is my guest. We chat about his career before he was in the Toronto sports spotlight, various MLSE events and what continues to drive Richard Peddie today.
I was recently reminded of this short interview I did with Jon Sinden. Sinden is now the VP of Marketing for Beerlicious. His most recent gig before that was building the social and digital properties for Maple Leafs Sports and Entertainment (MLSE).
This particular interview was conducted in the press box high above center ice at the Air Canada Centre which is home to the Toronto Maple Leafs and Toronto Raptors.
We chatted a bit about the role of digital and social in bringing fans closer to the action. I hope you enjoy!
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