marketing in a social age is devoting 31 posts this month to social and digital media and the real estate industry.
In my opinion what makes digital and social media most effective is when brands interact with their customers or fans in the real world. I recently wrote a piece called “major league baseball proves that meetups work in the age of digital and social media.” I showed that when baseball’s general managers gather for their regular meetings, many trades and deals happen. More so than at an other time of year. And I argued that it is because these people feel more comfortable dealing in person than through other digital means.
What this means for Real Estate
Let’s press pause here and do a little reflection.
I believe that we all need to discover new and imaginative ways to use new tools and technology to market and promote our business. And this includes all things online, digital and social.
However, I also believe that we need to do what works. And this means doing what I call, “slowing down to speed up.” Actually meeting people one on one or in small groups may not seem productive. But at second glance it just might be. When was the last time you had a conversation with someone face to face for more than 15 minutes?
Here are some suggestions to help you get thinking of what you might want to do:
- Take the time to hold a get together of people who have supported you. How does a movie night for family and friends sound?
- Support a neighbourhood picnic or garage sale. Do more than post your name and business number on a sign. Get your hands dirty.
- Invite a special speaker into your office to talk to you and your associates (maybe even those you see as competition). This person could be a mortgage broker or even someone who can help you understand about various tech tools.
- Hold a business-time barbeque for your office neighbours. I suggest waiting until the weather improves.
What other IRL (in real life) events can you think of? If you’ve organized a meetup please share your experiences below.