Recently, Facebook announced changes to their News Feed algorithm. Again. They’re always making changes. Sometime users hate them. Most of the time, brands are left scratching their heads. Marketers see change as an opportunity. Here’s the piece I wrote for Catalyst Canada:
“According to the most recent numbers Facebook has made publicly available, more than 19 million Canadians are logging on at least once every month with 14 million of us checking our news feed every day. Add to that the brand updates from the hundreds of thousands of brands and companies on Facebook and the average user has more than 1000 status updates in their newsfeed when they login.”
Click through to read more on the 2015 Changes to Facebook.