Tag Archives: gregg tilston

#FollowFriday: Gregg Tilston – Taking Flight with Social Media

One of the first people I started to look up to in my journey in this social media world was Gregg Tilston. I can’t remember what is was but he always been one of those people in the community that had time to give back.

Gregg is not only the social media lead for Flight Centre globally, but he is also active with Movember in Toronto. And if you’re a good guy, you might even be fortunate to share a beer, coffee or meal with him.

One of the reason’s I looked up to Greg in the first place was his understanding of the digital space and his constant thirst for knowledge. Here’s a conversation I had with Gregg. We discussed strategy, analytics, security, and of course, Klout.

Enjoy!

[youtube=http://www.youtube.com/watch?v=_J4UQAMfYQU&w=560&h=315]

thirdoceanTV | in conversation with Gregg Tilston of Flight Centre

Last week I had the opportunity to sit down and talk to my good friend Gregg. For those who don’t know, Gregg Tilston is the Global Social Media Leader at Flight Centre. Besides being a good friend, he’s a very smart guy when it comes to web marketing and social media.

In this episode, Gregg and host, Karim Kanji, discuss:
– The social media strategy and tactics he helps lead and promote at Flight Centre
– Earned media vs paid media on Facebook
– The importance of understanding engagement, measurement and metrics
– What Flight Centre is learning from social media security
– The value (or lack thereof) of social media influence rating tools such as Klout and Kred

[youtube http://www.youtube.com/watch?v=_J4UQAMfYQU?rel=0&w=560&h=315]

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Follow Karim @karimkanji
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This post was first published on thirdocean.com/blog