What happens when one of the most talked-about shows on television airs its final episode? For one thing, a lot of piracy.
A timeline of the Kanye West, Jimmy Kimmel feud
Jimmy Kimmel and Kanye West in a Rap Feud!!
Content Marketing – #SMWTO #SMW13
Yesterday I attended a session that was part of this year’s Social Media Week – Toronto. I was a little underwhelmed at the presentation. It was 60% promotional and 40% thought leadership and knowledge.
One of the points I heavily disagreed with was the speaker’s claim (and by extension the agency he works for) that there are only 5 “secrets” to successful content marketing:
- engaging
- rich media
- mobile
- shareable
- call to action
One could argue (and I would be in that camp) that these 5 are incorrect. And they are not even secrets. However, one things is missing: DATA. How can a professional or company claim to create successful content when they are not including the metrics and data to create content?
One of the most important things when creating content is to understand the brand and the consumer. And one of the ways we do this is understanding how people talk about a brand online (social and web) and how they behave on that brand’s website.
Without this knowledge, content that is created is only based on assumptions. We have access to barrels of data. We must use it for ourselves and for our clients if we really want to create engaging content that delivers any sort of measurable ROI.
Your thoughts?
Why mayors have more chance of saving the world than global leaders do
As a resident living in Toronto (Ford Nation) these talks are all very relevant and important. Hope our civic leaders, including the Mayor, watch these.
Little Boy To Kenya Gunman: ‘You’re A Bad Man’
A four-year-old British boy survived the bloody Kenyan shopping mall attack after standing up to a terrorist gunman and telling him: “You’re a very bad man.”
Twitter Unveils ‘Comprehensive’ Partnership With CBS For Its In-Stream Video Program Amplify
Twitter and CBS just announced what Glenn Brown, who leads Twitter’s Amplify program, called “probably one of the most comprehensive partnerships that you will see coming out of Amplify.”
LinkedIn is “breaking into” user emails, spamming contacts – lawsuit
Are you finding your in-box flooded with LinkedIn requests? That may be because some people are sending out the invitations against their will, according to a lawsuit that accuses the site of hacking users’ email programs.
Google: Livestreaming of record-breaking skydive used a quarter of the world’s bandwidth
Felix Baumgartner’s jump was record-breaking in many ways, and — as Google’s Barak Regev said on Wednesday at GigaOM’s Structure:Europe conference in London — surprisingly greedy on the bandwidth front.
Arcade Fire keep pushing boundaries of digital content with Reflektor
Holy shit. Arcade Fire has done it again. And I’m not referring to their new single, Reflektor. I’m talking about their new video (I call it their new digital experience because that’s what it is).
I have previously spoken about Arcade Fire and their innovations in digital both here and here.
Today their new single and video(s) were released at 9pm local time. The traditional video is dark and gets some getting used to. However, when I found out that Arcade Fire also released an interactive experience I was hooked.
Another Chrome experiment, the experience is actually called Just A Reflektor and is a short film that follows the world of a woman in Haiti as she experiences both her world and ours.
Here are a couple of screen shots:
This one is of me within the video.
The one above is of the heroine.
Vincent Morisset is again the genius behind this production as he was with sprawl2. If you haven’t experienced the video make sure to watch experience it and read about the technology here.
Make sure to use the Chrome browser via desktop/laptop or an iOS/Android device. Enjoy!
Livefyre acquires Storify to expand its social-media curation platform
Storify, the social-media curation company started by former journalist Burt Herman, is being acquired by Livefyre, a comment-hosting service that has been expanding rapidly into other aspects of social content for businesses.