Earlier today an article I wrote was published on the website Web Not War.
On the weekend of December 10th Dana White’s UFC settled in Toronto with Sunday’s UFC 140 anchoring their activities. Over the past 10 years, Dana White, his partners the Ferenzzo brothers and their MMA athletes have created one of the most popular and fastest growing sporting and entertainment brands in the world. The reasons are manifold: the demise of the boxing industry and the need for fresh and new programming for this 200+ channel universe being just two of them.
To read the rest please visit http://www.webnotwar.ca/ufc-uses-social-and-digital-to-rule-sporting-universe/