John Oliver: Corporations on Twitter | Karim Kanji

Corporations on Twitter

I love Twitter. Ever since the days of sending and receiving tweets on my Motorola flip phone via SMS. I also happen to work with the platform on a daily basis. I teach Twitter Marketing at George Brown College here in Toronto. I also help brands understand how to use Twitter from both an organic and paid perspective. It’s really quite interesting. And my work is both fun and rewarding. To be able to help brands increase their reach and achieve goals on my favourite communications tool is very exciting!

There are times when I do use the product where I come away scratching my head. Why would a brand be on Twitter and stay quiet? It’s like having a store and never opening. Or a phone number but never answering a call. An email address but never replying. If you’re a brand and you’re on Twitter you better believe that your customers and potential customers expect you to reply and engage. Especially, if these people are asking for help. I present to you exhibit #1:

I’m still waiting for a response from Pet Smart.

Here is my closing remarks: Don’t be cute. Stay on brand. Be entertaining. And don’t play baseball if all you know is hockey. Make sense? Here’s my final exhibit. Exhibit #2:

John Oliver: Corporations on Twitter | Karim Kanji

John Oliver: Corporations on Twitter