A few days ago I noticed a new GIF button on my Android Twitter app. I thought nothing of it until I started using it. In sort: It’s amazing! It allows users to add animated GIFs (from Twitter’s GIF library) too any tweet (and DM). This will help regular users “spice” up their tweets and increase engagement. It will be interesting to see how brands hop on this new functionality.
The above shows where you can see the animated GIF button. Below you’ll see a tweet from earlier today using this new feature.
— karim kanji (@karimkanji) February 25, 2016