“the everything store” by Brad Stone is a very in-depth analysis of the beginning of the Amazon story. And, of course, the main actor in this story is Amazon founder Jeff Bezos.
The story begins in the East Coast with Bezos working for an investment house. Starting here, Stone takes us on a journey inside Bezos entrepreneurial mind throughout the humble beginnings of Amazon as it grew into the behemoth that it is today.
I’ve read Accidental Billionaires as well as Hatching Twitter. I’ve even read the Steve Jobs book. “the everything store” is different. This is no soap opera story; although many former employees might tell you that they felt they were in one when they worked there.
Stone’s book is a serious business look at what makes Bezos tick and what makes Amazon as feared by competitors while being admired by entrepreneurs; both at the same time.