The Canadian Queen of Apps Answers 5 Questions

Melody Adhami (@MelodyAdhami on Twitter) 
is 
the 
co‐founder
 and 
COO 
of
 Plastic 
Mobile, an 
award‐winning 
mobile
 marketing
 agency.
  Melody co‐founded
 Plastic
 Mobile 
in 
2007 and
 only 
three 
short 
years 
later 
was 
featured 
in 
a 
national
 newspaper,
 The 
Globe
 and 
Mail, 
and 
named the
 Queen 
of 
Apps 
in 
a 
series 
about
Wired
 Women.  Today she has reached the pinnacle of her career by being featured in 5 Questions! 😉  

What motivates you to do what you do on a daily basis?

Innovation is one of the biggest motivating factors for me.  To know that every day I go to work and do things that are at the cutting edge of technology makes every day more exciting than the day before.  I love the fact that what I do surprises and amazes so many people.  Making an impact also motivates me to continue to do what I do. When I know that our initiatives change the way people conduct business or the way consumers conduct their daily lives, any amount of hard work seems entirely worth it.

If you had 30 seconds to impart your wisdom on a classroom of soon-to-be graduates, what would you say?

Do what you love because then it doesn’t feel like work.  If you find yourself in a job you hate, re-evaluate and make a change.  Work hard and play harder.

In your opinion, what has been one of the most important technological developments over the past 12 months?

Tablet technology and their proliferation/mainstream adoption. The tablets are changing the way consumers are digesting content both in the types of content and the location in which they consume.  So what I mean is that people don’t have to be limited to watch YouTube clips or reach the news at their desktops.  They can do it virtually anywhere.

If you had a crystal ball, what would you say will be the most important technological development over the next 12 months?

NFC technology and the effects that can be anticipated in the next 12-24 years.  Ultimately, all payment transactions can take place in one single mobile device.  Your phone will not only be your email client, your internet, but also your wallet.

Who is one of Canada’s tech stars and why?

My personal favourite tech star is Amber Mac. I had the opportunity to meet with her a few months ago and I love her energy, enthusiasm and overall tech knowledge.  She is definitely a great Canadian tech star.