ShareTheMeal App Links Monthly Givers to the Families they Support

UN World Food Programme

BERLIN – Starting on International Women’s Day, ShareTheMeal, the app from the United Nations World Food Programme (WFP), will enable monthly givers to follow their donation and see exactly how it is helping families in need. Monthly givers will automatically join The Table – a new feature within the app –  which connects members with the family they are supporting through personalised updates and exclusive stories. Using data from WFP’s beneficiary data management platform, SCOPE, monthly givers will learn when a family has purchased food thanks to their donation.

The Table brings together vested givers and empowered recipients, who will be connected virtually through this new feature of ShareTheMeal. Each month, members of The Table will be connected to a different family to learn more about how their support is helping them. For example, givers will receive personalised in-app content on the impact of their donation, such as videos and stories. By fundraising for some of WFP’s most critical operations including Nigeria, South Sudan, Sudan, Syria and Bangladesh, users will be directly helping the most vulnerable families.

Over the past decade, WFP  has increased the use of cash-based transfers alongside food deliveries to provide assistance to people in need. In 2017, WFP provided US$ 1.3 billion in cash transfers. Cash transfers allow WFP to reduce delivery costs, which means that for every dollar saved, is one additional dollar that can be spent helping the people it serves. Through The Table, monthly donors directly support families with cash assistance, so that they can purchase the food that best suits their family’s needs.

“The digital revolution is enabling WFP to create online platforms, such as SCOPE, which help us to enhance the use of digital identities for people in need, so that we can know and serve them better. Digital identities allow WFP to rapidly and effectively provide food and cash assistance, especially in emergency situations,” says Kenn Crossley, Global Coordinator of Cash Transfers at WFP. “With the launch of The Table, we are leveraging this data to show donors their tangible impact.”

Through The Table, WFP is able to respond to the desire of donors, especially millennials, to give to transparent and efficient charities. It is clear that this tech-savvy generation wants to follow their impact and be connected to those they are helping. Addressing this mindset, ShareTheMeal will provide personalized stories and video to donors, paving the way for long-term engagement in philanthropy and social good.

“We believe this generation is not only eager to change the world, but feels strongly about transparency and proven impact. By providing real-life data on the impact of a shared meal through The Table, we will demonstrate how – with a tap on the app – this generation can lead the way to a zero hunger future,” says Massimiliano Costa, Head of ShareTheMeal.

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Women and Sport in 2016

women in sports | #AWNewYork
Last month I found myself in New York City attending the 2016 version of Advertising Week.
Similar to Team Canada, female athletes led Team USA in Rio this year in medal count. However, there still so much gender disparity in sports.
Featuring:
Laura Gentile SVP, espnW and Women’s Initiatives, espnW
Kate Fagan Sports Reporter, ESPN
Lisa Borders President, WNBA
Jemele Hill Co-host, ESPN2’s His & Hers
Amy Purdy Paralympic Snowboard Bronze Medalist & Dancing with the Stars Alum

Welcome! Episode #26: Sonya Gill

welcome podcast

This podcast was originally published on: May 10 2016 on Girth Radio.

Sonya Gill is a serial entrepreneur, former ad agency owner and executive, author, social media and Pr professional, fitness model and Tim Hortons employee. Wait! What?! Yes!

You need to listen to this conversation!

Listen below:

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You can also subscribe to the podcast via RSS Feed if you’re so inclined.

Sonya and I discuss dropping out of university, lying to her parents about grad school, moving to Toronto as a single South Asian woman with no job, her life in broadcast media, how women should deal with trolls (online and off), her agency Youzus, buyer’s remorse, her new app, what she’s doing with Tim Hortons, and SO MUCH MORE!

thirdoceanTV: Gail Gabrielle Ordogh from RealSports

As a partner with a Toronto-based social media agency I have the opportunity to interview the various personalities in the industry on a regular basis. The following interview first appeared on our agency blog last week. I hope you enjoy the conversation.

—–

Our guest today is Gail Gabrielle Ordogh who is the community manager and host for RealSports.

In our conversation we talk about:

  • Social media and e-commerce initiatives at RealSports
  • How RealSports adapts to work stoppages and impacts experiences at e11even, a casual fine dining restaurant at Maple Leaf Square.

[youtube http://www.youtube.com/watch?v=UG6J2vY9xZA?rel=0]

Show notes:

  • 0:19 – Karim introduces Gail
  • 1:18 – Gail shares how she got into social media and what she’s learnt through her experiences
  • 5:15 – Social media users’ expectations online and how it influences the relationship between the customer and the company
  • 8:07 – Social media management through Gail’s personal Twitter account and it’s influence on the brand’s overall reputation
  • 10:33 – The impact of work stoppages (hockey strike, NBA lockout, etc.) and how it was handled on social media on RealSports
  • 14:30 – How to cater to different needs under one collective brand
  • 15:40 – Using Twitter as a conversion tool to increase foot traffic and purchases
  • 18:49 – What type of content resonates with RealSports fans
  • 23:49 – How RealSports e-commerce platform impacts social media initiatives
  • 25:33 – Working with a consumer popular brand and if it has made Gail’s social media efforts easier than it would for an unknown startup brand
  • 27:16 – How has e-commerce at RealSports impact experiences at e11even, and how such experiences will come to the social media savvy crowds at RealSports. Gail also shares the pilot project for RealSports apparel that started last year – a thirdocean exclusive!
  • 29:27 – Karim wraps up.