Tag Archives: women

Women and Sport in 2016

Last month I found myself in New York City attending the 2016 version of Advertising Week.
Similar to Team Canada, female athletes led Team USA in Rio this year in medal count. However, there still so much gender disparity in sports.
Featuring:
Laura Gentile SVP, espnW and Women’s Initiatives, espnW
Kate Fagan Sports Reporter, ESPN
Lisa Borders President, WNBA
Jemele Hill Co-host, ESPN2’s His & Hers
Amy Purdy Paralympic Snowboard Bronze Medalist & Dancing with the Stars Alum

Welcome! Episode #26: Sonya Gill

This podcast was originally published on: May 10 2016 on Girth Radio.

Sonya Gill is a serial entrepreneur, former ad agency owner and executive, author, social media and Pr professional, fitness model and Tim Hortons employee. Wait! What?! Yes!

You need to listen to this conversation!

Listen below:

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MixCloud 
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You can also subscribe to the podcast via RSS Feed if you’re so inclined.

Sonya and I discuss dropping out of university, lying to her parents about grad school, moving to Toronto as a single South Asian woman with no job, her life in broadcast media, how women should deal with trolls (online and off), her agency Youzus, buyer’s remorse, her new app, what she’s doing with Tim Hortons, and SO MUCH MORE!

thirdoceanTV: Gail Gabrielle Ordogh from RealSports

As a partner with a Toronto-based social media agency I have the opportunity to interview the various personalities in the industry on a regular basis. The following interview first appeared on our agency blog last week. I hope you enjoy the conversation.

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Our guest today is Gail Gabrielle Ordogh who is the community manager and host for RealSports.

In our conversation we talk about:

  • Social media and e-commerce initiatives at RealSports
  • How RealSports adapts to work stoppages and impacts experiences at e11even, a casual fine dining restaurant at Maple Leaf Square.

[youtube http://www.youtube.com/watch?v=UG6J2vY9xZA?rel=0]

Show notes:

  • 0:19 – Karim introduces Gail
  • 1:18 – Gail shares how she got into social media and what she’s learnt through her experiences
  • 5:15 – Social media users’ expectations online and how it influences the relationship between the customer and the company
  • 8:07 – Social media management through Gail’s personal Twitter account and it’s influence on the brand’s overall reputation
  • 10:33 – The impact of work stoppages (hockey strike, NBA lockout, etc.) and how it was handled on social media on RealSports
  • 14:30 – How to cater to different needs under one collective brand
  • 15:40 – Using Twitter as a conversion tool to increase foot traffic and purchases
  • 18:49 – What type of content resonates with RealSports fans
  • 23:49 – How RealSports e-commerce platform impacts social media initiatives
  • 25:33 – Working with a consumer popular brand and if it has made Gail’s social media efforts easier than it would for an unknown startup brand
  • 27:16 – How has e-commerce at RealSports impact experiences at e11even, and how such experiences will come to the social media savvy crowds at RealSports. Gail also shares the pilot project for RealSports apparel that started last year – a thirdocean exclusive!
  • 29:27 – Karim wraps up.