This blog entry was originally Published on: May 3 2016 on Girth Radio.
There is one person responsible for helping to grow the sport of MMA (and the UFC) more than any other person in Canada: Showdown Joe Ferraro. Showdown would host UFC Central on Sportsnet and The FAN radio network.
Today, his contribution to MMA is relegated to monthly duties hosting Titan FC shows in Florida.
In this episode, we discuss how Showdown got involved with in the fight business, his time covering the sport and what led to him leaving the airwaves in Canada. Showdown also reveals his thoughts on the GOAT MMA/UFC fighters; will GSP ever fight professionally again; the Conor McGregor issue and much much more!
Enjoy the show!
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Every once in a while you meet someone who reminds you that there are amazing people in this world. I am fortunate to know many great people. Yet, if someone were to ask me to name a person who exemplifies the term “good person” I would, without hesitation mention the name Joe Botnick.
Now, I’ve only know Joe for a couple of years. We met at a golf tournament and have maintained our friendship even though I’ve only seem him a few times since. Yet he is someone I feel comfortable talking to and asking for his opinion.
However, I don’t want to spend anymore time talking about me and Joe. you NEED to know about a charity golf tournament Joe organizes every year called Shawn Tompkins Memorial Golf Tournament. This annual golf tournament raises funds to benefit the Shawn Tompkins Foundation. For those who don’t know who Shawn Tompkins was, he was a mentor, coach, trainer and friend to many mixed martial arts fighters. When he passed (the same day I met Joe) he left a void in the MMA community in Canada and around the world.
If you’re on Twitter, consider following Joe at @RelentlessJoeB. And if you’re a golfer and/or a fan of MMA consider supporting a great cause.
Over at thirdocean.com is the original version of the following post.
I have known Anthony Zanfini since 2010 when he was a guest on a panel I hosted as part of the short-lived but very successful Social Media Show (SMS). We finally got back together again after more than 2 years. And this time, he came into the thirdoceanTV studios.
Anthony has had the opportunity to work with top Canadian brands in online travel (Expedia.ca), confectionary (TicTac), women’s magazines (Canadian Living), insurance (Intact Insurance) and sports/apparel (Nike).
In this episode we chat with Anthony about:
– What him and his team at Ambit are doing with Nike Hockey in Canada.
– The role of social media in leagues such as the Canadian Football League (CFL) and the Ultimate Fighting Championship (UFC).
– How teams such as the Toronto Blue Jays are using social media though campaign such as Tweeting Tuesdays.
– What trends to look out for in 2013.
Connect with Anthony on Twitter at @AnthonyZanfini.
You can connect with me on Twitter at @karimkanji.
You can also connect with thirdocean online at thirdocean.com and on Twitter at @wearethirdocean.
And finally, if you want to watch all our shows feel free to subscribe to our YouTube channel at http://sqz.co/Zc47WyL
What do you get when you mashup the Ultimate Fighting Championship, social media and infographics? A fun and interactive infographic like the one below.
(if the infographic doesn’t respond please visit: http://public.tableausoftware.com/views/UFC/Dashboard1?:embed=y )
The UFC has put alot of emphasis on social media. If you watch any of the Pay Per Views you will notice that each fighter and personality has their Twitter handle (@TitoOrtiz, etc) displayed. However, it seems that the number of followers doesn’t correspond to base salary or even Twitter bonuses.
In the data I found, Mauricio Rua had the most followers but Tito Ortiz earned the most as reflected by base salary. And the only one to earn any Twitter bonuses was Antonio Rodrigo Nogueira.
2011 fighter of the year Jon “Bones” Jones was 3rd in base salary earned (although his PPV, win and fight bonuses would amount to much more), 2nd in number of Google search results, and 3rd in Twitter followers.
What is very interesting to note is that PPV kings Brock Lesnar, Georges St. Pierre and Anderson Silva are nowhere to be found in the top ten UFC base salary earners.
Earlier today an article I wrote was published on the website Web Not War.
On the weekend of December 10th Dana White’s UFC settled in Toronto with Sunday’s UFC 140 anchoring their activities. Over the past 10 years, Dana White, his partners the Ferenzzo brothers and their MMA athletes have created one of the most popular and fastest growing sporting and entertainment brands in the world. The reasons are manifold: the demise of the boxing industry and the need for fresh and new programming for this 200+ channel universe being just two of them.
To read the rest please visit http://www.webnotwar.ca/ufc-uses-social-and-digital-to-rule-sporting-universe/