Tag Archives: Toronto

The Art of Marketing: Creativity

The latest incarnation of The Art of Marketing hit Toronto earlier this month. Here are some of the highlights (from my notebook):

David Usher:

Creativity is breaking the rules of the real world to create something new and different.

Creativity doesn’t happen in the “real” world.

Do you roll over right after your “a ha!” moment?

Structural process helps deliver creativity.

Jonah Berger:

Remember WHY people talk and share. Psychology > Technology.

Craft contagious content.

People communicate desired identities.

Make people feel like insiders.

Find the inner remark-ability.

Top of mind means tip of tongue.

If its built to show, it’s built to grow.

Really good stories are like Trojan Horses.

Seth Godin:

Be willing to get hit.

All media is now optional because the user is in charge.

The edges are where the growth is and happens.

Does your work matter?

Connection economy is where the value is created.

You can get a coffee anywhere. But you can only get a double double from Tim Hortons.

Jobs have been replaced by Art.

Without generosity there is no art.

You can’t predict virality because people are different.

Biz Stone:

Don’t be afraid to fail big.

Creativity is a renewable resource.

Twitter is a triumph of humanity not a triumph of technology.

Friday morning with Humble and Fred

On Friday June 7th I had the fortunate opportunity to sit in on a live taping of one of Canada’s legendary broadcast “couple”: Humble and Fred. For those of you not keeping track, I enjoy the whole podcast thing. I’ve hosted my own podcast called Social Media Show  and I presently host a YouTube show.

Personally, I listen to almost a dozen different podcasts. One of my favourite podcasts (especially if I’m in need of a laugh) is Humble and Fred Radio. I recently requested (via Twitter) that someone should make my “dream” come true and help me get on the show. So Mike Boon, known to many as Toronto Mike, came to my rescue and pulled a few strings (Him and H&F apparently go way back).

If you want to listen to the show I was on, click here -> Karim on Humble and Fred Radio

[youtube http://www.youtube.com/watch?v=EUL-W0hbKNU?rel=0&w=640&h=360]

Humble and Fred with Eileen. And My Adidas.

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The Humble and Fred Studio with Humble, Fred and Eileen.

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Humble (mostly) and Fred.

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(Humble and) Fred.

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“Let the madness take flight!”

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A happy guest with Humble and Fred.

Screen Shot 2013-06-07 at 11.09.27 PM

Windows Phone 8: CBC News

I presently am using a Windows Phone 8 powered Nokia smartphone.

One of my most used apps is courtesy of “The Corporation”. The CBC News app is my go to resource for all international, national and local news.

The stories are updated on a timely basis and include the following sections:

  • Top Stories
  • Regional
  • Photo Galleries
  • Videos
  • World News
  • National News
  • Politics
  • Business
  • Health
  • Arts & Entertainment
  • Technology & Science
  • Offbeat
  • Sports

The app was reportedly developed in partnership with Toronto-area dev shop, Digiflare. If you’re interested in this must-have news app you can find more information and download instructions here.

thirdoceanTV: Gail Gabrielle Ordogh from RealSports

As a partner with a Toronto-based social media agency I have the opportunity to interview the various personalities in the industry on a regular basis. The following interview first appeared on our agency blog last week. I hope you enjoy the conversation.

—–

Our guest today is Gail Gabrielle Ordogh who is the community manager and host for RealSports.

In our conversation we talk about:

  • Social media and e-commerce initiatives at RealSports
  • How RealSports adapts to work stoppages and impacts experiences at e11even, a casual fine dining restaurant at Maple Leaf Square.

[youtube http://www.youtube.com/watch?v=UG6J2vY9xZA?rel=0]

Show notes:

  • 0:19 – Karim introduces Gail
  • 1:18 – Gail shares how she got into social media and what she’s learnt through her experiences
  • 5:15 – Social media users’ expectations online and how it influences the relationship between the customer and the company
  • 8:07 – Social media management through Gail’s personal Twitter account and it’s influence on the brand’s overall reputation
  • 10:33 – The impact of work stoppages (hockey strike, NBA lockout, etc.) and how it was handled on social media on RealSports
  • 14:30 – How to cater to different needs under one collective brand
  • 15:40 – Using Twitter as a conversion tool to increase foot traffic and purchases
  • 18:49 – What type of content resonates with RealSports fans
  • 23:49 – How RealSports e-commerce platform impacts social media initiatives
  • 25:33 – Working with a consumer popular brand and if it has made Gail’s social media efforts easier than it would for an unknown startup brand
  • 27:16 – How has e-commerce at RealSports impact experiences at e11even, and how such experiences will come to the social media savvy crowds at RealSports. Gail also shares the pilot project for RealSports apparel that started last year – a thirdocean exclusive!
  • 29:27 – Karim wraps up.

thirdoceanTV – Toronto entrepreneurs on how to save Research In Motion

In 2011 we interviewed a number of Toronto entrepreneurs on what they would do if they were running Research In Motion. Later this week RIM will be publicly launching their new Blackberry 10 device. Many people have said this event will determine the future of RIM. Only time will tell.

Today’s edition of thirdoceanTV features some very interesting and unedited interviews with some of these entrepreneurs.

Who was right? Who was wrong? What are your thoughts? Leave your comments below!

[youtube http://www.youtube.com/watch?v=zp3VzFQ4cD0?rel=0&w=560&h=315]

Guests:
Steve Hulford – File Mobile
Mark Reale – BNOTIONS
Jeremy Campbell – SpidVid
Ameet Wadhwani – OptMeIn
Andrew Peek – Jet Cooper and Rocketr
Greg Nisbet – Mediazoic (Greg talked about content partnerships. Here is a recent link he shared with me: http://www.newcanadianmusic.ca/buzz/item/134979/2013-01-28. Good call Greg!)

Note #2: The preceding post was first published on thirdocean.com/blog. thirdocean is a Toronto-based social media strategy and digital communications agency. I am a partner in this agency.

GROW now in Toronto – #GROWtalks

The team that produces the GROW Conference is bringing a piece of GROW right to Toronto. GROWtalks Toronto (http://www.growtalks.com/events/toronto/) is a conference built for startup teams and it will take place February 21st at Ryerson. There’s a great list of out of town and local speakers coming out for the one conference including Brant Cooper (Co-Author, Lean Entrepreneur), Laura Fitton (HubSpot), Dan Martell (Clarity), Kate Rutter (LUXr), Scott Kveton (Urban Airship), Danielle Morrill (Referly), and more.

It’s rare we get this many awesome out of town speakers at one venue and we’ve been told there will be opportunity to not only hear from these speakers, but also to ask them questions and to talk to them throughout the day.

Here’s a special $145 price for the full day event. Register here: http://growtalks-toronto-linkedin.eventbrite.com with discount code “linkedin”

Happy Birthday ING DIRECT Toronto Cafe

Yesterday marked the first anniversary of the ING DIRECT Toronto Cafe. I count myself as one of the few lucky friends/tenants who has been there since the first day.

Over  year ago ING DIRECT Canada’s Peter Aceto stood on the Cafe’s makeshift stage welcoming everybody to the Cafe. A year later I witnessed Melissa lead her team in a fun Happy Birthday dance!

In between these two events I have had the privilege of helping to move our thirdocean team to what today we affectionately call home.  This downtown space has helped our team grow and mature. We look forward to continuing to grow our business with our friends at @OrangeYYZ and #NetworkOrange.

Happy Birthday friends!

INFOGRAPHIC: Toronto, a neighbourhood of startups

Earlier today, MaRS Advisory Services and StartupNorth released an infographic mapping out where in Toronto startups are concentrating in.  There are a few usual suspects as well as some interesting neighbourhoods on this list.

For the full release, check out: http://www.marsdd.com/2012/02/22/startup-city

What do you think of this initial study? Is your neighbourhood fairly represented?

Social Media Masters: Toronto

Unlike traditional events that attempt to satisfy the needs of all levels of practitioners, the Social Media Masters Series goes beyond typical introductory courses, and provides advanced social media sessions for practitioners from true social media Masters. With the Social Media Masters Series, we are progressing the social media dialogue from the “why” to a more technical understanding of how to execute social media programs in key areas with an emphasis on engagement marketing.

Produced by Social Media Club, the world’s leading association of social media professionals and Sensei Marketing, a firm specializing in customer acquisition and social engagement for the enterprise, Social Media Masters is a premium event for leading brands and social media strategists.

The event takes place this Friday, October 7th in Toronto.

If you are a Social Media Professional wanting to take your skills to the next level, or an online marketer expanding your capabilities, this program is your chance to go beyond a typical introductory course and get advanced training from true Social Media Masters. This conference is a unique opportunity to develop your own mastery of social media for Marketing and Communications, with an emphasis on engagement. Whether you are in charge of a department in a large organization, you are responsible for multiple clients within an agency, or you are an independent professional deepening your skills and knowledge, this event will help you advance your career and accomplish your goals in key areas of social media marketing.

Produced by Social Media Club, the world’s leading association of Social Media Professionals and Sensei Marketing, a firm specializing in customer acquisition and social engagement for the enterprise, Social Media Masters is a premium event for leading brands and social media strategists.

Register today and save 20% by using code ‘karim’.  Social Media Club is also hosting a cocktail party the night before. You can register at http://www.eventbrite.com/event/2275211218.

See you there!