Brian Jackson is the Editor of ITBusiness.ca and the Social Media Director of IT World Canada.
Recorded live at Girth Radio.
Brian Jackson is the Editor of ITBusiness.ca and the Social Media Director of IT World Canada.
Recorded live at Girth Radio.
Today, I welcome Canadian broadcaster and author, Nora Young into the Girth Radio studios.
Nora was the founding host and producer of CBC’s award winning show, DNTO, is the founding host and co-producer of Spark and has authored a book called, The Virtual Self. She also hosts the indie podcast, The Sniffer: a podcast about trends in technology.
In today’s episode we discuss:
– Why Nora doesn’t blog anymore
– Why Nora is thankful Twitter was not around when she started hosting DNTO
– Tracking apps
– Listener question
– What technology has both changed and not changed since it was invented
– And socks!
Music by Afraaz Mulji.
I profiled Alkarim Nasser, Salim Teja, Deborah Hall, Duncan Fulton, and the Conservative Party of Canada.
Who should we watch in 2016? I’m not sure yet. But stay tuned!!
Last week I was an official guest of the Taiwan External Trade Development Council (TAITRA) in Taipei. As part of my visit, I had the opportunity to visit 4 different technology companies. One of them was XYZprinting.
XYZprinting is attempting to disrupt the 3D printer marketplace with their new line of 3D printers. I wrote a piece for itbusiness.ca about my visit last week. If you’re a fan of the whole “maker movement” this might be an article that you enjoy. I hope you like it.
Happy New Year everyone! May 2014 be everything you want it to be and more in 2014.
Earlier on Thursday, itbusiness.ca published my latest article. In it I highlight who I think will be the top Canadians to watch in 2014. And not just any Canadians. but those who, I believe, will be making a big impact in 2014 and beyond in digital technology.
I hope you enjoy the article which you can read HERE.
Just over 3 years ago I was the Toronto Community Manager for Techvibes.com. During that time I was fortunate to interview the (then new) COO of Syncapse, Kerry Munroe. He was one of hundreds of people I interviewed during my time with Techvibes. Some I captured on camera. Others became part of articles I wrote.
Syncapse was in the news yesterday as it announced a massive wave of layoffs in the midst of a restructuring move aimed at improving their financial state. With this in mind let’s take a look back as Kerry discusses the future of Syncapse.
Note: Syncapse builds and delivers social media marketing software for enterprises.
I was never a fan of the cocktail party-variety networking scene. I will never be one to dart around a room shoving business cards into people’s hands. I prefer meaningful conversations with people, getting to know them and vice versa.
But social media networking? That’s something different altogether. Done right, it’s never a hit-and-run. Rather, it consists of building relationships over months and even years by sharing information – both professional and personal – through posts, comments and responding to questions in various online communities.
What’s the return on investment, the ROI, for putting that kind of time into social media? Actually, it’s called the RON – the “return on networking.”
And for me, it’s huge.
I’ve been on Facebook for five years; I also have Twitter, Google+ and LinkedIn accounts, among others. All totaled, I’m now approaching 100,000 friends, followers and connections. Those followers expose my name and message to their audiences every time they “like” one of my posts or share one of my links. Recently, someone re-tweeted something I’d shared on Twitter – he had 130,000 followers! That’s a potential audience of 130,000 people I likely would have never reached otherwise.
Talk about exposure!
Who knows how many of those people may someday become my clients? Who cares? I’ll still consider the exposure a good return on networking. Here’s why.
The RON of social media isn’t always tangible, not immediately, anyway. By establishing a continued presence online through regularly sharing content of use to my followers, I’m building my platform and my reputation as an expert. That grows in surprising ways – and it lives in surprising places.
A recent case in point: Late last year, I got a call from a prominent New York City hair stylist, the director of a salon in one of that city’s premier department stores. He wanted to talk about some publicity needs and what my company could do to help him.
When I asked how he got my name, he explained he’d written some books over the years with a co-author, and she’d heard me at a speaking engagement.
Well, that made sense. Speaking at conferences is still a great way to get your name out while also building credibility.
But the next thing he said came as a complete surprise.
“So, then I contacted the corporate office (of the department store chain) and asked what PR agency they would recommend.” And they recommended me and my company!
I don’t know a soul in the corporate offices of that high-end retail chain. I can only guess they learned of me through social media.
Just being on Twitter or Google+ isn’t enough, of course. You have to make a diligent effort to regularly post content that people find valuable, including links to informative articles, tips relevant to your topic, and/or informed insights on topics in the news.
You also have to “be a human,” as our lead social media strategist, Jeni Hinojosa, likes to say. She and our other social media producers encourage clients to send photos when they go on vacation, celebrate milestones or engage in hobbies. Posting those photos with a comment adds a personal touch that allows followers to connect on a more emotional level.
Our social media producers also make sure clients’ personalities shine in their posts, showing their sense of humor and letting followers in on the other things they care about, whether it’s victims of a natural disaster or a favorite charity.
Interaction is equally important. Strive to respond to every comment or question posted on your networking sites. Interacting is engaging, and people who are engaged tend to be happy followers. The more you take part in conversations via comments and responses, the more lively and visible your presence becomes.
The RON includes increased traffic to your website; increased trust in your brand and what you’re selling; and greater word of mouth than you could ever hope for by attending a cocktail party or even a speaking engagement.
About Marsha Friedman
Marsha Friedman is a 23-year veteran of the public relations industry. She is the CEO of EMSI Public Relations (www.emsincorporated.com), a national firm that provides PR strategy and publicity services to corporations, entertainers, authors and professional firms. Marsha is the author of Celebritize Yourself and she can also be heard weekly on her Blog Talk Radio Show, EMSI’s PR Insider every Thursday at 3:00 PM EST. Follow her on Twitter:@marshafriedman.
For those of you who have been following me for the past few years or more you will know that a big part of my journey in social media and content marketing started when I was a contributor and Toronto Community Manager with Techvibes. It was a fun time in 2009/2010. I learned a lot and met a ton of great people.
Well, that journey continues with itbusiness.ca. for the past year, I have been sending contributions to Canada’s technology and business publication. Recently, I was formally invited to participate as a contributor. Some of you may have even seen me re-post some of my articles here.
The focus of my submissions to itbusiness.ca will be the business implications of social media. So if you have any questions that you have or larger themes you would like me to cover feel free to ask me on my Twitter account.
In the meantime, I’m still actively building thirdocean into Canada’s premier social media agency.
PodCamp Toronto 2013 is almost upon us. For myself, PodCamp, or PCTO has a special place in my heart. This will be my fifth year attending. The first year I went to learn how I could help a non-profit use social media to increase their reach and fundraising. The second year I presented on Community Management from my learnings leading a national tech-news website’s successful foray in to Toronto.
This year I’m attending because of 10 simple reasons.
1.) Learning. There is always something new to learn even if you think you know everything. And if were like me 5 years ago, there will also be something for you too.
2.) Friends. Over the past five years I have met many people who are now partners, associates and friends. PCTO is a great place to meet everyone in one place.
3.) Networking. Many of Toronto’s (as well as visitors from miles away) top digital influencers and marketing professionals will be in attendance. What beter way to grow my knowledge than by hanging around with these people.
4.) New talent. As a partner with thirdocean I am always looking for young, bright and enthusiastic people who are looking to make their mark in this world. If you’re one of these, make sure to seek me out and say hello.
5.) Speaking. Although I’m not scheduled to speak at PCTO this year, I am keeping my options open. If someone wants me on their panel or needs someone to interview, I am available. Hit me up on Twitter.
6.) Clients. Whether I can learn something that can help out a current client or meet someone who ends up being a client, PCTO is a great place to be. People will be attending to learn. And if I can help someone out, then all the better.
7.) Podcasting. Although I have hosted podcasts and shows on YouTube for more than 2 years, I still feel like I don’t know what I’m doing. One of my manin goals is to meet someone who can help me go from “zero to hero” in the world of podcasting.
8.) Carolyn Van. She’s my business partner and on a panel. So I have to go and support her. Or heckle her. Depends on how I feel. 🙂
9.) The Sessions. How could I not put the sessions here. I’m sure there will be sessions during this weekend that sound so outrageous that they deserve to be attended. Like this one. What does “GTFO” mean, anyways?
10.) I’m kinda helping out. I wasn’t with the organizing committee from day one. But I recently hopped on board to lend a hand. Why? I really enjoy PCTO and it has a special place in my heart.
These are my Top Ten Reasons To Attend #PCTO13. What is your reason that you’re attending?
I love listening to music at home, in the car, in my ear buds, at home and even at live concerts. And of course I love social media. Which is why I helped organize MusicConnectTO a few years back:
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Today, let me share with you my 3 favourite music streaming services and why I like them. In no particular order:
Mediazoic was founded by my friend and cousin-in-law, Greg Nisbet. Mediazoic’s internet radio system allows individuals and organizations to create, customize and deejay their own internet radio stations as they create playlists, have complete control over the look and content of their station(s), and distribute a graphic “tuner” pointing to their station(s) anywhere on the web. The best thing about these stations is that tend to change every week and almost every time I have no clue who I’m going to listen to. It’s one of the best music discovery sites out there.
My favourite Mediazoic station is New Canadian Music (click on link for a link to the player)
Songza is my station of choice if I’m with a group of people with different music tastes. There are professional curated playlists and even one’s put together by fand and friends. My favourite feature is picking music based on the day of the week, time of day and what I’m doing. Hat tip to Karim Awad from big time design for pointing out this website out to me.
Grooveshark is my old-faithful. I’ve been using this service to listen to my favourite new and old music since as long as I can remember. I have the ability to search for music, create my own personal playlists and listen four hours without hearing the same song. Grooveshark is the only place online where I have found that I can listen to all my favourite Neil Young songs for a whole day without ever hearing the same song twice!
What are your favourite music streaming services?