As Twitter continues to prepare for their upcoming IPO we should expect announcements and program such as this one.
Starbucks has teamed up with Twitter for an initiative called @TweetACoffee. This program allows an individual to send a virtual Starbucks $5 eGift to anyone they want to. All the recipient has to do is print off the coupon or add the $5 to their Starbucks mobile card. Pretty simple and easy.
It will be interesting to watch how other retailers use Twitter to increase brand awareness, affinity and e-commerce sales.
As for Twitter, I’m sure more partnerships like this and even the earlier Comcast and NBCUniversal announcement will be forthcoming.