Tag Archives: Social media

Welcome! Episode #28: Georgia Sapounas

Georgia Sapounas is a former Canadian and World Champion figure skater and current Senior Manager of Digital Marketing for Team Canada (Canadian Olympic Committee).

In this episode we talk about her journey from a child wanting to be in the Olympics to being on the women’s team figure skating team at the Canadian and World Championships. We also chatted about her retiring from elite athletics and getting into digital and social media.

Today, Georgia heads up strategy and planning for Team Canada’s digital and social team.

Listen here:

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Welcome! Episode #26: Sonya Gill

This podcast was originally published on: May 10 2016 on Girth Radio.

Sonya Gill is a serial entrepreneur, former ad agency owner and executive, author, social media and Pr professional, fitness model and Tim Hortons employee. Wait! What?! Yes!

You need to listen to this conversation!

Listen below:

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Sonya and I discuss dropping out of university, lying to her parents about grad school, moving to Toronto as a single South Asian woman with no job, her life in broadcast media, how women should deal with trolls (online and off), her agency Youzus, buyer’s remorse, her new app, what she’s doing with Tim Hortons, and SO MUCH MORE!

Internet Live Stats – Internet Usage & Social Media Statistics

Watch the Internet as it grows in real time and monitor social media usage: Internet users, websites, blog posts, Facebook, Google+, Twitter, and Pinterest users. Visualize the total number of emails, Google searches, YouTube videos, Tumblr posts, Instagram photos, in 1 second. Historical trends, statistics, infographics and live data visualization

Source: Internet Live Stats – Internet Usage & Social Media Statistics

#TBT with Ryan Holmes of HootSuite

The following post was originally published on Girth Radio on December 31 2015.

This podcast was originally recorded in May 2011 as part of the XConnect series.

Ryan Holmes is the CEO and founder of Vancouver-based HootSuite. What started as a simple social media dashboard has now grown into a billion dollar company. Take a listen to one of the early interviews with this Canadian startup success story.

Welcome! Episode #14: Mark Farmer Part Deux

Published on: October 9 2015

This past week I sat down again with Mark Farmer. For the second time. He was on the show back in Episode #2. In this episode we chat about all things social media. I hope you enjoy this episode.

You can find Mark on Twitter @markus64. You can find me on Twitter @karimkanji.

Enjoy!

Listen below:

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Welcome! Episode #14: Mark Farmer Part Deux by Welcome! By Karim Kanji on Mixcloud

Welcome! Episode #7: Gregg Tilston

Just before he finished working with Flight Centre as it’s global head of social media, Gregg Tilston and I sat down to chat about music, touring, Toronto, travel, social media and lots of other things.

You can listen to the show on my Girth Radio page.

Or you can also listen to the show via the links below:

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Welcome! Episode #7: Gregg Tilston by Welcome! By Karim Kanji on Mixcloud

Welcome! Episode #5: Andrew Jenkins

Published on: June 12, 2015

On this episode #5 of Welcome, I spoke with social media sales professional Andrew Jenkins.

During this episode we chat about:

  • The time Andrew worked with Mickey Rooney and also made a phone sex documentary called Telewhore.
  • The time Andrew worked for a menswear company selling clothes online. e-commerce – 1995
  • How Andrew discovered e-commerce and helped to create online catalogues for retailers in USA.
  • Why Andrew went to Rotman to complete his Executive MBA
  • The time Andrew worked as head of social at RBC
  • Why Andrew spends time teaching at OCAD as well as digital strategy at UofT.

You can visit the episode page on the Welcome! Girth Radio page. Or listen below!

Enjoy!

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Welcome! – Episode #5 – Andrew Jenkins by Welcome! By Karim Kanji on Mixcloud

Welcome! Episode #4: Kerry Morrison

Just finished taping episode #4 of Welcome! with @kmore. #podcast #Toronto #GirthRadio #PJH

A photo posted by @karimkanji on

Last week saw Kerry Morrison, of endloop, visit the Welcome! studios at Girth Radio.

Kerry was born in the Yukon, grew up mostly in Edmonton and moved to Vancouver in 1994. Most recently he’s lived in Italy ( Rome & Florence), Mexico and Montreal. Today, Kerry calls Toronto home.

During this episode we chat about:

    • Growing up in the Yukon and Edmonton.
    • His dad buying a Macintosh and then falling in love with technology.
    • The importance of traveling.
    • Why make the move from Vancouver to Toronto?
    • Why Kerry identifies as an Apple fan
    • And why Father John Misty is his favourite musical artist

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Featuring music by:
The New Pornographers – Moves
Father John Misty – Chateau Lobby #4

Twitter’s Mobile App now has simple analytics

By now you’re probably very familiar with Twitter’s new analytics. For those who haven’t seen this you can now see analytics on a post basis from your Twitter mobile app.

Previously we had to login to ads.Twitter.com to see our analytics. However, with more than 75% of users (Canadians) of Twitter on mobile, Twitter was bound to offer users the ability to view their analytics on mobile.

Here’s what we see on the web:

Twitter Analytics | karim kanji

 

When we clicked on the tweet we would see analytics that included:

Twitter Analytics | karim kanji

Now on our Twitter mobile app, here is what we see:

Twitter Mobile Analytics | karim kanji

You can see from the above image that we now have the ability to “view tweet activity”. And here’s what that looks like:

Twitter Mobile Analytics | karim kanji

We are shown impressions (how many people saw the tweet), engagements (how many people clicked the tweet) and details on engagement (here we can see how many people expanded the Tweet, clicked on the hashtag, and clicked to see the profile).

According to Twitter here is what we will be able to see:

Twitter Analytics | Karim Kanji

So what does this all mean?

Most importantly, you will be better able to understand the performance of your tweets. Are people seeing them? And if so, how many of them are actually taking any sort of action? Again, this information has been available for some time via Twitter web. But now that we all have access to the metrics on mobile, we should all be able to better understand the success of our tweets (business or otherwise).

 

The Legitimization of Social Platforms as Performance Channels

This week Toronto is playing host to Advertising Week – Canada. And I’m excited that our company, Catalyst Canada, is producing 5 original articles this week. Here’s the one that I was tasked with writing:

“Over the past 10+ years we have witnessed the rise of social media and social networking. What once was the domain of individuals quickly became a hybrid of brand marketing and personal posts. Today we have come to expect zero organic reach for brands on Facebook. And while brands continue to see reach on Twitter, many have opined that Twitter may follow Facebook’s lead as it continues to monetize their platform.”

Read the entire article, The Legitimization of Social Platforms as Performance Channels.