W. Ryan Dodge spends his days as the Royal Ontario Museum’s Digital Engagement Coordinator focused on digital content creation, campaign and community management, as well as building digital capacity within the institution. Experienced in building content and digital strategies that have value for communities, Ryan is particularly interested in how best to connect the physical and digital and provide visitors onsite and online with the best possible experience.
Later this month (next week in fact) I will be leading a class at George Brown as part of their Continuing Education program. As part of the Social Media Marketing Certificate I will be teaching the Twitter Marketing course.
To say that I am excited would be an understatement. I’m pumped. And not so much about having the opportunity to teach. But the opportunity to share and learn.
Social media continues to change. Both from a tools/platform perspective and a best practises perspective. This will give me and my students the opportunity to learn the latest trends and practises around using Twitter for marketing.
The best part of the course will be our guest speakers. Being situated here in Toronto gives us the opportunity to learn from some interesting people working at cutting edge brands. Twitter Canada also has their offices here (yes, I’m trying to get someone from there to come speak to the class).
Here is who is booked so far:
Trevor Dean from Level 9 Digital Strategies Inc.; Ira Kates from Catalyst; W. Ryan Dodge from Royal Ontario Museum; and Jaime Stein from ING Direct Canada. I’m also hoping to bring in two additional speakers.
Acquire the strategic approaches and practical skills needed to engage with a target demographic using Twitter. Evaluate Twitter’s effectiveness as a marketing tool using case studies and assigned readings. Learn to plan, develop and maintain a Twitter presence for your brand, organization or business that delivers real business value.
See you next week!
This week’s #FollowFriday profile is of Ryan Dodge. Ryan is the Royal Ontario Museum’s (ROM) Social Media Coordinator (https://www.rom.on.ca/en/visit-us/con…).
Between 2006 and 2009 Ryan was part of and supervised a large and diverse Visitor Services team at the ROM while welcoming over one million visitors annually. He has an advanced BA in History from Dalhousie University and an MA in Museum Studies from Johns Hopkins University. Ryan is Interested in all things social, mobile, information accessibility, and interactive technology use in exhibits. He regularly presents on museum mobile/social media strategies and lead/collaborate on various social media projects throughout the institution.
Here is a conversation we had about social media, technology, community and, of course, the ROM.
Every Friday I am going to highlight someone who I think is worthy of “following”. In the spirit of social media and specifically Twitter, I’m dubbing this #FollowFriday.
My inaugural “guest” is none other than Social Media Cafe TO co-founder and digital strategist Mark Farmer. I met Mark a few years ago when he was helping the Royal Ontario Museum navigate the social media waters. Today he is doing the same for my alma mater, York University.
In my opinion, Mark is one of Canada’s brightest minds in digital. He is also very humble: If there is a problem he’s having he’s not afraid to go onto Facebook and ask for guidance.
Here’s a conversation Mark and I had recently. I hope you enjoy it.