Tag Archives: oreo

Twitter at Advertising Week Canada

Last week, Toronto played host to Advertising Week Canada. I wrote an article for itbusiness.

All last week, the Canadian marketing and advertising world was busy showcasing the most popular campaigns and innovations at FFWD 2015, or Advertising and Marketing Week in Toronto.

Twitter Canada played host to a session titled, “140 Characters and Beyond: Exploring The Power of a Tweet.”

Read more here.

My first post on Catalyst

I recently embarked on a new adventure with a really cool company called Catalyst here in Toronto. Catalyst is a successful and award-winning search marketing company. I’m helping to lead their content and social media products. After only 5 weeks, I’ve never been more excited in my professional career. I’m really stoked to see what happens in 2014 and beyond!

I’ve also recently written my first blog post on the topic of Real Time Marketing.

real time marketing
real time marketing

I would love it if you could take a moment to read it and leave your thoughts and comments.

Read Have Advertisers Figured Out Real Time Marketing?

Windows Phone 8: Oreo Skies

Oreo is on a roll.  After their recent “win” with their Super Bowl blackout post Oreo is continuing to impress me. Their most recent success is their new app for users of Windows 8 OS on the Nokia Lumia device.

Introducing Oreo Skies.

As one of the few users of the Windows Phone 8 platform I am always searching for new apps. Sometimes I’m looking for apps that I’m used to on from Android or iOS platforms. At other times, I’m looking for new apps that I’ve never used. And that’s how I found Oreo Skies. Most of the time, I could care less for corporate sponsored apps. This time was different. It may be because I am a huge fan of science. Or maybe because I’m a father of a 7 year old who loves discovering things even more than I do.

Here’s what the Oreo Skies app does:

Celebrate the “kid within” by pointing your Lumia at the sky, no matter what time of day or night, and explore a map of stars and constellations where you can message with your friends via Facebook. If you post the most messages during a lunar cycle, you get to “own the moon” and post something for the entire Oreo Skies network to see. Tap shooting stars to unlock hidden messages and special offers.

While the Facebook integration is weak from a user experience standpoint it is still a very interesting app. What makes it compelling to me is that I can point my smartphone up into the sky and actually know the know the names of the constellations I’m looking at. Even when I’m inside or its a cloudy night I can still know the names of the heavenly bodies above.

Oreo Skies Nokia Lumia Windows Phone 8