My latest guest on the Welcome! podcast is Laurie Dillon-Schalk of Evidently.
A lover of digital and coffee. Asker of good questions. Sleuth of business problems. Identifier of emerging trends, consumer insights, impacts of digital upon consumer behaviours. Laurie Dillon Schalk is my guest in the Welcome! studio.
In this episode, Laurie and I chat about:
- How she earned her MBA.
- Her amazing 7 years at IBM
- What she did at Great Gulf Homes
- How Laurie started Social Wisdom in 2009 during the height of the last great recession
- How she landed the job at WestJet as Director of Digital Strategy
- Her time at JWT as Director of Digital Strategy
- Working with the iconic OREO brand at FCB Global in Toronto
- And finally ending up at Evidently where Laurie is currently the Head of Planning
- We also chatted about the future of the traditional agency model
- Traditional media’s relationship with Facebook
- Why Laurie changed her name on Facebook
- Her thoughts on gender issues in the workplace
- And, finally, what her FAVOURITE song is!
Google Play Music
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Introduction Music by my cousin Afraaz Mulji
It’s no secret that I’m a big fan of Laurie’s. And not because she’s a lover (of coffee, like me!). Or a leader in her industry. I am a fan because, like most people I feature here, she shares her time. She takes time away from her family and work to share her wisdom and insights with others. She doesn’t do it because she sees something in it for herself. She does it because, for her, its the right thing to do.
A couple of weeks ago I had the opportunity to “interview” one of Canada’s top digital strategists and planners: Laurie Dillon-Schalk who is currently with DraftFCB’s Toronto office. To be fair to Laurie, I think I learned more about the social/digital space during our conversation than the amount of awareness we might have generated for her and her work.
So, thank you Laurie for your time and your generosity. If you ever have a moment with her, don’t take her for granted.
The original post of our conversation (including notes) appeared on our social media agency website.