Tag Archives: george brown

Social Media Marketing – George Brown College

social media marketing
social media marketing

This past winter I had the privilege to teach my first ever course at George Brown: Twitter Marketing. Well, it seems my students liked me enough that the powers that be at George Brown College have agreed to have me teach the Social Media Marketing courseWe’ll go through some social media history, take an in depth look at the popular tools of the day, and empower students to be able to create a social media strategy.

There’s still some space if you’re interested in registering. Classes start soon!


Twitter Marketing: Social Media Marketing Certificate

Twitter Marketing
Twitter Marketing

Later this month (next week in fact) I will be leading a class at George Brown as part of their Continuing Education program. As part of the Social Media Marketing Certificate I will be teaching the Twitter Marketing course.

To say that I am excited would be an understatement. I’m pumped. And not so much about having the opportunity to teach. But the opportunity to share and learn.

Social media continues to change. Both from a tools/platform perspective and a best practises perspective. This will give me and my students the opportunity to learn the latest trends and practises around using Twitter for marketing.

The best part of the course will be our guest speakers. Being situated here in Toronto gives us the opportunity to learn from some interesting people working at cutting edge brands. Twitter Canada also has their offices here (yes, I’m trying to get someone from there to come speak to the class).

Here is who is booked so far:

Trevor Dean from Level 9 Digital Strategies Inc.; Ira Kates from Catalyst; W. Ryan Dodge from Royal Ontario Museum; and Jaime Stein from ING Direct Canada. I’m also hoping to bring in two additional speakers.

So, if you’re interested in earning your Social Media Marketing Certificate and/or want to make sure you’re utilizing the latest Twitter marketing techniques, then this is the class for you:

Acquire the strategic approaches and practical skills needed to engage with a target demographic using Twitter. Evaluate Twitter’s effectiveness as a marketing tool using case studies and assigned readings. Learn to plan, develop and maintain a Twitter presence for your brand, organization or business that delivers real business value.

See you next week!

Toronto Is Awesome: Reason #8 – Higher Education

Toronto, being a very large city, also happens to have a cluster of some of the best institutions for higher learning in North America.



George Brown College of Applied Arts and Technology – With a popular downtown campus, George Brown offers more that 140 programs in the areas of Business, Building Technologies, Community Services, Culinary Arts, Dance, Design, Early Childhood Development, Engineering Technologies, English as a Second Language, Fashion and Jewellers, General Arts and Science, Health Sciences, Hospitality and Tourism, Nursing, Preparation for College and Work, Teaching English as a Second Language, and Theatre.

Humber College Institute of Technology and Advanced Learning – With multiple locations across the city, Humber offers over 100 programs in more than 12 areas of study which include bachelor degrees in Contemporary Music, Creative Advertisement, e-Business, Industrial Design, Interior Design, Nursing, and Paralegal Studies.

Centennial College –  Centennial was the first community college in Toronto when it was established in 1966. It now has almost a dozen locations throughout the city focusing on exemplary teaching, innovative programming and extensive partnership building.

Seneca College of Applied Arts and Technology – Seneca offers courses in more than 260 career fields in Applied Arts, Business, Health Sciences, Information Arts, Science and Engineering, and Technology.


Ryerson University – Ryerson offers more than 40 programs from the following faculties: Applied Science, Arts, Business, Communication and Design, and Community Services and Engineering.

York University – With approximately 300 degree/diploma options, York provides programs from the Faculties of Arts, Education, Environmental Studies, Fine Arts, and Science and Engineering along with the Atkinson Faculty of Liberal and Professional Studies, Osgoode Law School, and the Schulich School of Business.

University of Toronto – Toronto’s most popular and respected university offers more than 300 undergraduate programs in over 74 fields of inquiry spanning 14 professional faculties and in excess of 250 graduate programs, from over 80 graduate departments, along with post-doctorate Fellowship opportunities.

OCAD University – OCAD offers programs for its students in a unique environment that combines studio-based learning with critical inquiry.

This is my eighth submission in the Toronto Is Awesome series. I would love your comments, thoughts and future suggestions for this series.