Tag Archives: Facebook

Facebook F8 and BCON

Recently, two very important conferences have taken place. One was in Toronto: BCON. The other in San Francisco: Facebook F8. I attended BCON here in Toronto and followed the F8 conference via updates from Facebook.

I also happened to write about these two events.

I wrote about my 5 takeaways from BCON on the Active International blog. BCON is a conference focusing on how brands and publishers can continue to use and iterate on Branded Content.

Active’s blog also hosted a very short piece on some marketing highlights from Facebook’s F8 conference.

Lastly, I finally submitted another piece to itbusiness.ca. I’ve been a regular contributor to itbusiness but recent work commitments have seen my contributions dwindle. Hopefully this will increase again over time.  I wrote about the 4 things that mattered at the Facebook F8 conference.

I hope you enjoy the articles!

Facebook Live

I’m a big fan of Periscope. And so is Facebook. So much so that the social media giant recently launched Facebook Live. What is it? Facebook Live is Facebook’s live streaming functionality. Which means we will all be seeing (and getting notifications) live video in our Facebook newsfeed very soon. Missed going to Opening Day? No need to worry. Just log in to Facebook (or Periscope or Twitter) and watch a Live feed of the game being streamed by one of your lucky friends.

Here’s how to use Facebook Live and start a broadcast:

Facebook Live

Don’t see the broadcast icon? Neither do I. Facebook Live is still not available to everyone. Stay tuned…

Instant Articles: Facebook

If you haven’t heard about or seen Facebook’s Instant Articles you will be very soon. Especially if you’re in Canada.

Instant Articles have been around for a little while now. It basically allowed publishers to post Facebook exclusive content to the social media giant’s platform. By accessing the more than 1 billion active users, the publisher would, in essence be exposing their content to more available readers.

Earlier this month, Facebook opened Instant Articles up to all publishers. Currently, Canadian publishers on the Instant Articles platform include Chatelaine, Diply, The Huffington Post Canada, Journal de Montreal, Maclean’s, Sportsnet, The Canadian Press and TVA Nouvelles.

According to a Facebook blog post:

We built Instant Articles to solve a specific problem—slow loading times on the mobile web created a problematic experience for people reading news on their phones. This is a problem that impacts publishers of all sizes, especially those with audiences where low connectivity is an issue. With that in mind, our goal from the beginning was to open up Instant Articles to all publishers and we’re excited to be able to do that in a way that makes it fast and easy for all publishers to reach their audiences on Facebook.

Here’s what Instant Articles looks like (on my Android device specifically):

instant articles | facebook

See the “lightning blot” circled in red? That denotes an Instant Article. In this case, it’s from Slate.com. When a user clicks on the image in this unit they see:

ai

For the user, it’s a much better experience than clicking through and reading the article on the Slate website. Once done, the reader would then close the mobile browser and re-open Facebook. With Instant Articles, the reader doesn’t have to leave Facebook.

For the publisher, they get more eyeballs on their content. And with more eyeballs comes the potential of increased revenues. However, this revenue is shared with Facebook.  And more eyeballs on their Facebook content doesn’t necessarily mean more eyeballs on their own websites/blogs. What does this mean for the future of publishers if they continue to rely heavily on Facebook for their revenues?

For Facebook, it make their platform more sticky. Facebook always wins.

 

Year in Review: ITbusiness.ca

I really enjoy contributing to ITbusiness.ca. I have been doing so for a number of years and 2015 was no exception. I wrote 5 pieces this past year.

The first one ended up being the most popular post of all of 2015. Here is a list of the articles. If you have not read them, I encourage you to do so. And even if you have, this is as good a time as any to review them. I hope you enjoy!

Brands and U2 take to Periscope (and Meerkat) to reach fans and customers

Canadian smartphone use on the rise; but apps in decline: Report

What the recent announcements at F8 mean for advertisers

Twitter showcases best in class during Advertising Week Canada

5 Canadians to watch in 2015

 

The Legitimization of Social Platforms as Performance Channels

This week Toronto is playing host to Advertising Week – Canada. And I’m excited that our company, Catalyst Canada, is producing 5 original articles this week. Here’s the one that I was tasked with writing:

“Over the past 10+ years we have witnessed the rise of social media and social networking. What once was the domain of individuals quickly became a hybrid of brand marketing and personal posts. Today we have come to expect zero organic reach for brands on Facebook. And while brands continue to see reach on Twitter, many have opined that Twitter may follow Facebook’s lead as it continues to monetize their platform.”

Read the entire article, The Legitimization of Social Platforms as Performance Channels.

The latest Facebook changes

Recently, Facebook announced changes to their News Feed algorithm. Again. They’re always making changes. Sometime users hate them. Most of the time, brands are left scratching their heads. Marketers see change as an opportunity. Here’s the piece I wrote for Catalyst Canada:

“According to the most recent numbers Facebook has made publicly available, more than 19 million Canadians are logging on at least once every month with 14 million of us checking our news feed every day.  Add to that the brand updates from the hundreds of thousands of brands and companies on Facebook and the average user has more than 1000 status updates in their newsfeed when they login.”

Click through to read more on the 2015 Changes to Facebook.

How Will Businesses Use Social Media in 2015?

How will business owners and social media strategists refine the way they engage potential customers on Twitter, Facebook, Pinterest and other social media channels in 2015?

“Overall, we see social media beginning to reach its potential as a marketing tool – businesses are finding they can use social media channels to sell their products or services while maintaining an authentic voice that social media is famous for,” says Bernard Perrine, CEO and co-founder of SocialCentiv, a Twitter marketing tool designed to help businesses find new customers on Twitter.

Perrine predicts businesses will find success with these top trends in 2015:

Targeting audiences. Instead of trying to reach the masses to find a handful of customers, the idea is to specifically target several small, tailored groups of people via the social media channel that you are most likely to reach them on. That way, companies are reaching more people who are relevant to their business and more likely to become customers.

Blending paid and owned content. As marketers have perfected their social media strategies, they have found that blending their paid and owned media together lets them get their content out to more people while keeping costs down and still maintaining an authentic voice. Striving to find the perfect blend of paid and owned media will be the challenge in 2015.

Enlisting employees to help share. When employees are sharing their company’s social media content on their own channels, businesses cash in with a higher organic reach and engaged employees who feel passionately about the company. How should a business organize this effort? Simply ask!

Laughing it up! Social media marketers have found that one of the best ways to resonate with their followers – many of which are Millennials – is to be silly and give them a good laugh. Businesses can achieve this through pictures, videos or even corny jokes. Humor has boundaries – make sure that jokes are within good taste, tied to the business and relevant.

 

Social Media Marketing – George Brown College

social media marketing
social media marketing

This past winter I had the privilege to teach my first ever course at George Brown: Twitter Marketing. Well, it seems my students liked me enough that the powers that be at George Brown College have agreed to have me teach the Social Media Marketing courseWe’ll go through some social media history, take an in depth look at the popular tools of the day, and empower students to be able to create a social media strategy.

There’s still some space if you’re interested in registering. Classes start soon!