#FollowFriday: Gregg Tilston – Taking Flight with Social Media

One of the first people I started to look up to in my journey in this social media world was Gregg Tilston. I can’t remember what is was but he always been one of those people in the community that had time to give back.

Gregg is not only the social media lead for Flight Centre globally, but he is also active with Movember in Toronto. And if you’re a good guy, you might even be fortunate to share a beer, coffee or meal with him.

One of the reason’s I looked up to Greg in the first place was his understanding of the digital space and his constant thirst for knowledge. Here’s a conversation I had with Gregg. We discussed strategy, analytics, security, and of course, Klout.

Enjoy!

[youtube=http://www.youtube.com/watch?v=_J4UQAMfYQU&w=560&h=315]

Marketing with Hootsuite

One of the questions I most get asked is how can professionals and small businesses use social media effectively. After a while I began to understand is they were really asking, “How can I use social media for marketing and sales?”

Great question. The easy answer is to listen to a need and fill it.

Here’s some tactics that I’ve employed on social media to help me market myself and our digital communications agency.

Listen. What are people asking for? What are they complaining about? What are potential customers saying and how can I help them?

Provide value. Are you filling the needs that you’ve identified while listening? Share with these people tips, best practices, and content they can use to enrich their own lives.

Lead them to the promised land. After you;ve provided value based on needs (over time) you will begin to earn trust with them. And this is where you can then suggest to your online community the actual products and services that you have available to them.

And how does HootSuite help us execute these simple steps: Simple. The HootSuite tool and dashboard allows me to listen to conversations on various social media channels and helps me to publish (provide value) content to these channels and accounts. I can also use the easy-to-use reporting and analytics tools to measure how effective we’ve been on social.

[youtube http://www.youtube.com/watch?v=J0CZS3SYVeQ?rel=0&w=640&h=360]