I have my hands full these days working with some really interesting brands on their digital content. Many times I find inspiration from what I see other brands doing. And many of my friends can tell you how HUGE of a fan I am of what RedBull has been consistently doing to raise the bar when it comes to storytelling.
Recently, another beverage company, Coca-Cola, embarked on their own journey of sorts. They recently launched their new website and I wrote about it on the Catalyst blog.
Let me know what you think in the comments section. Thanks!