One of the questions I most get asked is how can professionals and small businesses use social media effectively. After a while I began to understand is they were really asking, “How can I use social media for marketing and sales?”
Great question. The easy answer is to listen to a need and fill it.
Here’s some tactics that I’ve employed on social media to help me market myself and our digital communications agency.
Listen. What are people asking for? What are they complaining about? What are potential customers saying and how can I help them?
Provide value. Are you filling the needs that you’ve identified while listening? Share with these people tips, best practices, and content they can use to enrich their own lives.
Lead them to the promised land. After you;ve provided value based on needs (over time) you will begin to earn trust with them. And this is where you can then suggest to your online community the actual products and services that you have available to them.
And how does HootSuite help us execute these simple steps: Simple. The HootSuite tool and dashboard allows me to listen to conversations on various social media channels and helps me to publish (provide value) content to these channels and accounts. I can also use the easy-to-use reporting and analytics tools to measure how effective we’ve been on social.