A few months ago I had the opportunity to chat with Jonathan Wichmann. Who is Jonathan? Among other things he used to be the head of social media for the world’s oldest and largest shipping company: Maersk Line.
What is a 100+ year old boring shipping company doing playing in the social space – a space many believe is reserved for sexy and young consumer brands? Well, I hope you take the time to listen to my conversation with Jonathan.
Now, more than ever, it is important for companies of all sizes and types to understand the value of social media and content marketing. We are all playing in a crowded space. We are not just competing with other brands in our space. We are competing for the attention (heart and minds) with our friends, family, other companies and finally our competitors.
Creating content (social or otherwise) that our consumers and potential consumers want is paramount if we want to rise above the noise and capture the hearts and minds of people and businesses.