klout vs clout

It seems that while I was away a new kid on the social media block came onto the scene: Klout.

For those of you who don’t know, here’s what Klout does:

Our goal is to accurately measure that influence and provide context around who a person influences and the specific topics they are most influential on.

You can visit there website for all the details.  However, one thing stands out.  There website mentions only Twitter.  That’s it! Twitter.

Now don’t get me wrong.  I use Twitter. A lot. Maybe too much.  But I’ve received tons of business leads and personal satisfaction out of using Twitter. 

But there is more to clout/Klout than Twitter.  Nevermind the other social and digital tools like Facebook, YouTube, blogs and podcasts.

There are people whose digital life only exists on Twitter and they have a high Klout score.  Yet, in real life they are not growing.  On the other hand, there are people who have a large digital footprint across many online platforms.  They also have thriving businesses that work in conjunction with their online properties.  Yet this later group has a small Klout score. (I have purposely left out names so as to not piss people off.  But I invite you to experiment yourself)

So here’s the thing:  Forget about Klout.  I’m sure they’ll adapt and start to measure more things.  The important thing to remember though is this:

What is your purpose?  Why do you tweet? Blog? If you are fulfilling your purpose (business, personal, otherwise) then don’t worry about what your Klout is.

I’d love to hear your thoughts on Klout and other “influence measurement” tools out there? What say you?


  • Love your last line–Sums it up and puts everything into perspective.

    Esther

  • yup. U said it in the most diplomatic way possible