Recently, I’ve been asked a number of times how to help brands and companies get started on social media. Sometimes, these questions are being asked by companies not using social media. However, sometimes it also includes brands that have social media accounts, but are just not using them.
Here is my three-step approach to using social media effectively. Note: For these three steps, I would highly recommend using HootSuite. Read my posts on HootSuite here.
What are people saying about your company, brand and industry. Learn what the conversations are like and who the people are. You will find influencers, thought leaders, friends and even enemies. Like GI Joe used to say, “Knowing is half the battle!”
After you know who these people are and what they are saying, you are now prepared to say hello and enter the conversation. Be there to answer questions. And do not be afraid to let people know that you’re new to the social media game and are here to help in any way that you can. You will find that most people on social media embrace and appreciate honesty and authenticity. Don’t try to be someone you’re not.
Lead The Conversation
After a few weeks of listening and getting involved, you should now be ready to lead the conversation. It’s your turn (as a brand, company or independent business owner/professional) to be the thought leader and influencer. You ask the questions and provide guidance. Remember that you are the expert. Social media is just a tool to help engage with people to tell them your story as well as to listen how you can help others.
Try these three steps and let me know how things turn out.